Three types of property buyers you could target
Rising costs have put some pressure on the property market in recent months, but if you are looking to list your property for sale in the East Rand, we have outlined three types of buyers that you may want to target when you hit the market.
If you are considering listing your property for sale in the East Rand, there are three types of buyers you could target if your property matches current demands.
The rising fuel price has not been kind to the property market, with stats from FNB and Statistics South Africa revealing that since the increases in petrol price, property price growth has slowed.
However, there are a few ways to bypass this problem, with one solution being to target specific types of buyers.
Right now, there is a growing demand for properties that fit a work, live, play lifestyle. Enjoying placement in an area that offers excellent work opportunities as well as amenities and leisure options is a huge benefit. Proof of this can be seen with the number of multi-use developments popping up all over the country. People are desperate to improve their lifestyles with less travel between home and the office as well as enjoying more entertainment options on their doorstep.
The next option is to showcase the fact that you are on a key transport corridor. This means that your property offers easy access to rail, road and air transport options. For example, being close to the airport is ideal for business people who travel abroad regularly.
Thirdly, you could cater for individuals who are looking to escape city life and want a slower pace or country environment. Increasingly stressful lifestyles along with high costs in the city mean that more people are looking to find some peace and quiet in their personal time.
Being able to offer a property that fits one of these moulds could be hugely beneficial if you are looking to list your property for sale on the East Rand.
