Multi-talented creative (16) seeks sponsorship to go overseas
Shannon James has been chosen to compete in talent convention International Modelling and Talent Association (IMTA) in July in New York City.
Being in the performing arts fraternity for over a decade, Shannon James’ hard work has finally paid off.
She, like few others, has been chosen to compete in the talent convention International Modelling and Talent Association (IMTA) in July in New York City.
The 16-year-old Verwoerdpark resident is a multi-talented and passionate aspiring model, actress and dancer.
James has quite literally shed blood, sweat and tears while continuously working on her craft and is filled with gratitude to be where she is today.
Her dancing talent was first discovered at age four, focusing solely on modern dancing. However, with time and out of interest, she became more versatile.
According to James, she now competes in modern dance, contemporary, lyrical, tap, jazz and hip-hop.
“Around three years ago, I developed a keen fascination and branched into modelling and I now compete in beauty pageants. I also compete in fashion ramps, photogenic competitions and have modelled for up-and-coming brands,” she said.
Feeling the drive to expand and reach her full potential, she then swerved into acting as of 2020 and now also competes in monologues.
Going bigger and better
The artistic youngster told the RECORD she was first introduced to international opportunities in 2018 where she was initially invited to perform in New York in 2019. Sadly, due to insufficient funds she could not attend.

“I entered Talent Africa last year, competing in modelling, dancing, acting and poetry. I was then crowned Gauteng Face of Talent Africa 2020, overall Senior Miss Photogenic and overall senior orator. I was also placed top five in photogenic, top 10 in modelling and achieved seven gold medals, a gold for every entry done,” said James.
Due to her huge success, she received an international callback for Talent America. However, this was unfortunately not possible due to Covid-19.
James did not let her guard down, but instead, she became more motivated to work harder to fulfil her dream of gaining international experience and recognition.
“I have an undeniable feeling in my heart and soul that I am destined to achieve my goals. Challenges and hardships may present themselves to me in many ways, yet these do not end my dreams, they only form part of my journey,” she said.
Break of her life
On October 30, she competed at the 10th Annual International Arts and Talent Showcase (IATS) through 33&ME Talent Agency.

According to her, she entered acting, modelling and dancing and later received a callback from international model and talent scout Joey Hunter.
She has since been invited to compete overseas through IMTA. James said this was an opportunity of a lifetime.
“IMTA will bring me face to face with industry professionals and provide me with international industry exposure and scholarship opportunities. This is now my third year being given the opportunity to showcase my talent internationally, with 2021 being the one to compete in,” said James.
She desperately appeals for assistance from the community to make her trip a success.
The total cost for her to reach the United States of America and cover her participation and convention fees is between R140 000 to R150 000.
According to her mother, Cathy James, throughout the three years they have been doing numerous fund-raising events and saving up to make her daughter’s dream a reality.
“From hosting fund-raising events to turning to friends and family and reaching out for sponsorships, we have come a long way, although we still have a shortfall of R50 000. Any and all sponsorships or donations towards Shannon’s dream of success will be extremely appreciated,” she said.
She reiterated that all sponsors or donors will be thanked, especially through all her social media platforms.
Should you wish to donate, contact Cathy James on 083 635 0169. She may be found on Instagram on @shann.caity and Facebook at Shannon James.



