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Alberton Hardware marks 50 years at the heart of the community

The much-loved family hardware marked its golden anniversary with a community galas and the launch of its new Alberton Hardware Cares Trust.

This year marks a golden milestone for Alberton Hardware, one of the community’s most trusted and long-standing local businesses.

Celebrating its 50th birthday, the family-run store looked back on its proud history, the people who shaped it and the Alberton community that has supported it from the very beginning.

Founded in 1975 by Jenny and Brian O’Friel, Alberton Hardware began as a small shop built on simple values such as quality products, honest service and genuine care for customers.

Dominic Linnets, Wikus Harn and Lee Kraweil. Photo: Desnay Peterson

Five decades later, those same values remain at the core of the business, even as both Alberton and the hardware industry have changed.

“It’s an incredible feeling of pride and gratitude,” said the managing director of Alberton Hardware, Patrick O’Friel.
“Reaching 50 years is no small feat, and it’s a testament to the loyalty of our customers, the dedication of our team and the strong sense of community that Alberton has always shown us.”

Adele Thomas, Diane O’Friel and Ansu Worthington. Photo: Desnay Peterson

Over the years, the store has grown with the community, expanding its product range, embracing new technology and reaching customers through modern platforms. Yet, it has kept the warm and familiar spirit of a local hardware store.

“We’ve never lost sight of the people behind the counter or the ones walking through the door,” Patrick said. “By treating every customer as a neighbour, maintaining fair pricing and adapting while keeping our values steady, we’ve built trust that stands the test of time.”

 J.P and Marina Fourier. Photo: Desnay Peterson

A celebration of people and community

To mark its 50th anniversary, Alberton Hardware hosted a special gala at Glenvista Country Club to thank customers, suppliers, staff and friends who have supported its journey.

Alberton Hardware staff celebrating 50 years of service. Photo: Desnay Peterson

“We wanted our 50th celebration to be more than just a milestone, it was about gratitude,” Patrick explained. “Every nail, brush and handshake over the past 50 years has meant something. This was our way of saying thank you to everyone who helped us get here.”

Many of the shop’s staff have been part of the business for decades, with some working for more than 25 years. Several customers have remained loyal since the early days. “We’ve watched generations of families walk through our doors,” Patrick said.

Johan Grobbelaar, Yvette Rudd and Bernadine O’Friel. Photo: Desnay Peterson

“That kind of loyalty is something we treasure deeply.”

Garth O’Friel, who also helps lead the family business, shared his own reflections on the milestone. “What makes Alberton Hardware special is the people,” he said.

 Tan van der Linden and Williem Branders from Funky Fossils. Photo: Desnay Peterson

“Our staff, our suppliers and especially our customers have become like family. That relationship has carried us through every challenge.”

Giving back

As part of its anniversary celebrations, the company launched the Alberton Hardware Cares Trust, a new community initiative designed to support local causes, people and animals in need.

Quinton Barkhuizen, Charmaine Esterhuizen, Garry Van Schalkwyk and Wanda Pienaar. Photo: Desnay Peterson

“The trust allows us to give back to the same community that has given us so much,” Patrick said. “It’s our way of continuing the spirit of care that’s defined Alberton Hardware from day one.”

Garth added, “This community has stood by us for 50 years. Now we want to make sure we stand by it and not just today, but for many years to come.”

Looking ahead

As Alberton Hardware looks to the future, its goals remain rooted in people, service and community.

 Back: Petros Sigasa, Simeon Sikhweni, Ben Bikitshi and Quinton Barkhuizen. Front: Philiip Khulu, Patrick Gaanabo, Andries Makhuga and Fred Ngoenha. Photo: Desnay Peterson

“We plan to grow our Alberton Hardware Cares initiatives, enhance our in-store experience and make use of new technologies to serve our customers better, all while staying true to our roots,” said Patrick. “Personal service will never go out of style.”

 Shalah Nkonwana and Noluthando Makhobu. Photo: Desnay Peterson

His advice to other small, family-run businesses is to: “Never lose your personal touch. Care about your people, both customers and staff and don’t be afraid to adapt while keeping your values intact. A business built on trust, honesty and heart will always stand strong.”

 Angelique Grobler and Ludiwig Schäffner. Photo: Desnay Peterson
Derek Jerling, Etienne Vorster and Matther Sutherland. Photo: Desnay Peterson
Tommy and Carol Lee, Patrick and Garth O’Friel. Photo: Desnay Peterson
Michonne and Thenuns Henning. Photo: Desnay Peterson
 Karla Koekemoer and Brendon O’Friel. Photo: Desnay Peterson
Fanie de Villiers, Patrick and Garth O’Friel. Photo: Desnay Peterson

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Desnay Peterson

Desnay, a Wits graduate and an enthusiastic community journalist. With a deep passion for writing, she brings local stories to life, highlighting the voices and events that shape the Johannesburg south community. Her commitment to uncovering and sharing important local stories ensure accurate and fair reporting that serves the community with integrity.

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