Tennis South Africa unveils new strategic plan
The TSA’s vision is to be the leading sports federation in South Africa.
Ensuring the national federation has a clear path forward, Tennis South Africa (TSA) has announced a new 2025 to 2028 strategic plan, revising its vision, mission and values, and updating its strategic priorities.
The TSA’s vision is to be the leading sports federation in South Africa, while its mission is to enhance the lives of South Africans through growing the sport of tennis, fostering inclusivity, excellence and accessibility, as well as uniting communities and nurturing talent to build a sustainable, world-class tennis environment.
In order to achieve the vision and mission, integrity has been added to the federation’s existing values, which already include transparency, accountability and sportsmanship. The newest TSA value of integrity has been included to ensure the governing body’s staff are reminded to act consistently with its values and uphold the highest ethical standards, even when no one is watching.
Over the next four years, TSA has confirmed it will concentrate on five key focus areas: membership, financial sustainability, reputation, competitive pathways, and employee satisfaction.
In addition, the federation’s strategic plan includes six priority areas:
• Growing tennis participation and engagement
• Developing competitive talent
• Financial sustainability
• Strengthening governance and stakeholder trust
• Employee and organisational excellence
• Reputation and brand modernisation
According to TSA General Manager Anthony Moruthane, who is responsible for the implementation of the new strategic plan in collaboration with the TSA Board, having this plan in place provides clear goals and a roadmap to achieve them.
“It is an important document that ensures alignment across the federation, bringing our staff, members and stakeholders together with a shared understanding of the path forward,” said Moruthane.
“Tennis in South Africa is on an upward trajectory, and we have made significant progress in recent years thanks to the dedication of our partners and members. We believe this new plan will accelerate that momentum and position us to become the leading sports federation in the country,” he added.
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