ECR Toy Story campaign kicks off
Give joy, give a toy – East Coast Radio’s Toy Story campaign with Game begins.
EAST Coast Radio’s Toy Story with Game initiative has begun, aimed at giving a new toy to every child in government hospitals, state orphanages and crèches, and children’s homes that rely on government funding.
For many of these little ones, these are the first new toys they will own. Funds donated to the campaign will go towards buying food parcels for child-headed households in KwaZulu-Natal, to help see the children through the December holidays until school re-opens.
For many of these children, a school-sponsored meal is the only guaranteed meal of their day. The food parcels will help them make sure they don’t go hungry during the long end-of-year school break. Each food parcel is valued at R350 and contains items that can feed a family of four to six for around five weeks.
Last year, East Coast Radio’s Toy Story with Game initiative touched enough hearts in KZN to inspire the donation of 43 000 new toys and R1.4 million in cash.
Speaking at the launch of the initiative at East Coast Radio, the station’s general manager, Trish Taylor, said: “Toy Story is a deeply meaningful project for East Coast Radio. With the help of our listeners and key partners, we are able to help the poorest of the poor in our community and make a real difference in their lives. East Coast Radio and Game – our key sponsor, is committed to building a better society for KZN.”
Game’s marketing manager, Elisabeth Ric-Hansen, said: “Game is delighted to be part of the East Coast Radio Toy Story campaign for our fourth year running. During this time, we have helped made it possible for 133 000 children across KZN to receive a new toy – and indeed give them joy for Christmas. We hope this year will be the biggest year of giving toys for joy across KZN.”
East Coast Radio’s Toy Story with Game campaign wraps up on 17 December. The campaign’s Corporate Day Challenge moves to the Pavilion this year. From 6am to 6pm on 21 November, celebrities and personalities will team up with East Coast Radio presenters, to man the telephones as the people of KZN pledge towards the campaign. Last year, generous residents helped raise more than R1 million.
You can help make a difference by donating a new toy or making a cash donation at selected Game stores or at East Coast Radio’s HQ in Umhlanga. Cash donations can also be made online at www.ecr.co.za
