Have a heart and wear a sole for CHOC

CHOC Childhood Cancer Association is encouraging the community to support Flip Flop Day 2021 on Friday, 12 February.

Childhood cancer is a frightening diagnosis that no parent should ever have to deal with. But, unfortunately, it is a reality that many families across South Africa have to come to terms with on a daily basis. These families are facing the toughest battle they will ever have to face – along with their little warrior who is fighting right on the frontline, at the heart of the battle.

But luckily, these brave children and teenagers, along with their families never have to stand alone. CHOC Childhood Cancer Foundation South Africa is a registered and internationally recognised Non-Profit Organisation (NPO) whose aim it is to provide life changing and all-embracing support programmes to both the child or teenager and their families, from the get-go, once a diagnosis has been given. At any one time CHOC can have over 1500 children and teenagers in their care, while offering psychosocial support to over 1500 families.

As an NPO, it is essential that CHOC receive and sustain the funds to support these courageous children and teenagers, so that they can keep on fighting even when their young bodies are exhausted and hurting. And this is where Flippie, South Africa’s favourite and most well-loved CHOC SOLE-dier comes in!

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“Flippie is a flip-flop with a serious passion for compassion who has stepped up to lead the movement to get every single South African to have a heart and wear a sole! All he wants us to do, quite literally, is to kick off our shoes for a day and slip on a pair of flip flops. He is determined to get every one of us to set our 10 toes free, to walk beside our little fighters in solidarity against a disease that needs to know that we will not give up without a fight,” said Taryn Seegers, communication coordinator of CHOC.

Now in its 2nd year, the CHOC Flip Flop Day is an annual event celebrated on 12 February. It is a day of fun and colour because although childhood cancer is in no way light hearted, South Africans certainly are.

“Flip Flops are most certainly a part of almost all of our wardrobes, and who isn’t looking for an excuse to wear them? Now we’re giving the public the chance to show us their heart by wearing a sole to bring some colour to the streets and highlight the importance of the work that CHOC does, and raise some much needed funding, to keep our young South African’s and their families supported through the long and challenging journey that they are facing,” said Taryn.

The first Flip Flop Day raised well over R1.5 million and CHOC is convinced that this year will be even more successful.
The campaign will be supported by PNA Stationers as well as Tekkie Town. The public will be able to pop into these stores and grab their Flip Flop Day sticker for R10. 

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