‘Elder abuse is not just a personal tragedy; it is a societal failure’ – Tafta
Older person abuse is a growing concern among South Africans with The Association for the Aged sounding the alarm on the rising number of cases. On this World Elder Abuse Awareness Day, June 15, they are calling on society to aid in fighting this scourge so that everyone can age with dignity and security.
WITH a growing number of elder person abuse cases being reported in South Africa, The Association for the Aged (Tafta) has reaffirmed their commitment to fight the scourge by raising awareness on World Elder Abuse Awareness Day, June 15.
The management and staff of Tafta stood together, in a sea of purple and turquoise clothing, to show their solidarity towards the global combat of elder abuse and promote the dignity and rights of older persons. The CEO of Tafta Femada Shamam said that recent studies indicate that approximately one in 10 older adults in SA have experienced some form of abuse, with financial and emotional abuse being the most prevalent.
“We urge all South Africans to recognise the signs of elder abuse and take action. By fostering a culture of respect and protection for older persons, we can build a society where everyone can age with dignity and security. Our call to action for communities, caregivers, and individuals is to stand together against elder abuse and support the rights and well-being of older persons across South Africa,” said Shamam.
Also Read: World Elder Abuse Awareness Day: Warning signs and solutions

Out of growing concern with the aim to raise the alarm and awareness, Tafta launched its National Elder Abuse Helpline in November 2022. Shamam said since its inception, the helpline has received over 3000 calls, providing confidential support, crisis counselling, and referrals to appropriate services.
She said a majority of these cases are often perpetrated by family members or trusted individuals. “Building an age-friendly world means ensuring that all individuals – regardless of age – can live with equal rights, safety, and respect. Elder abuse is not just a personal tragedy; it is a societal failure. We must unite to protect our elders and uphold their human rights,” added the Tafta CEO.
The helpline operates Monday to Sunday, from 07:00 to 17:00 and is open to all nine provinces. For more information or to report elder abuse, contact the Tafta National Elder Abuse Helpline at 0800 10 11 10.
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