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‘Draw’ global attention with doodle competition

In this competition, art and technology meet to empower a new generation of artists.

THE Red Bull Doodle Art competition is back, and the national winner will have the opportunity to ‘draw’ global attention at the World Final in Amsterdam where the 2023 Red Bull Doodle Art winner will be chosen by a panel of experts. Applications are open until March 11.

In a statement, Redbull shared details of the competition which is open to applicants aged 18 and over who are currently residing in South Africa.

This year’s competition includes a digital component while retaining the pen-on-paper concept of the first Red Bull Doodle Art competition in 2012. It has been described as a ‘phygital’ experience involving both the physical and digital realms of art.

In 2014, World Finalists created doodles on a digital platform, while the 2017 World Finalists brought their doodles to the world of virtual reality. The 2023 edition marks the first time that Red Bull Doodle Art will be bringing doodles to the blockchain through NFTs (non-fungible tokens) created by artists and creatives.

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The World Final will bring national finalists from across the globe together from May 25–28. The three-day immersive experience in Amsterdam will feature workshops, exclusive ‘phygital’ creative sessions, a public gallery and the announcement of the global winner.

“The experience as a winner was out of this world – travelling to San Francisco to meet other creatives – and to create art in a virtual form was mind-blowing. I learned so many things, such as communication skills and different cultures that affect design. Overall, I learned ‘how to be me’, how to be unique, to challenge myself and defeat the norm,” said South Africa’s 2017 Red Bull Doodle Art winner, Sabastien Pillay.

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Regional finalists will have their work displayed in an exhibition in Cape Town where a panel of experts will select the winner based on the following criteria: creativity, artistic skill, and the way the doodle expresses a love for life. The winner will collaborate with a professional artist to get ready to represent South Africa with an exclusive doodle NFT.

Red Bull Doodle Art will host a series of workshops at application events around the country, including Cape Town, Eastern Cape, Kwa-Zulu Natal, Free State, Pretoria and Johannesburg.

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