Volvo golf challenge take a global swing
The world final at Zimbali takes place in January in parallel with the first of Volvo’s three prestigious professional events on the European Tour, the Volvo Golf Champions.
PHOTO: Howard Cleland
THE Volvo World Golf Challenge has enjoyed its biggest and busiest year so far as this global tournament continues to grow.
A record 74 golfers from almost 50 Volvo markets have qualified for the world final that will be played at the Zimbali Golf Resort. The finalists will have the golfing experience of a lifetime which climaxes with the leading finishers taking part in Playing With The Pros – the greatest prize in amateur golf that connects Volvo’s client golf with its professional event, the Volvo Golf Champions.
The world final at Zimbali takes place in January in parallel with the first of Volvo’s three prestigious professional events on the European Tour, the Volvo Golf Champions. Staged just down the road at the historic Durban Country Club, this exclusive championship actually joins forces with the amateur event on 10 January, when the leading 19 finishers from the world final each team up with two of the stars of the European Tour in Playing With The Pros. This is the most exclusive and talked-about prize in club golf, and it has helped to make the Volvo World Golf Challenge the leading event of this kind in golf.
With nations such as Argentina, Australia, Indonesia, Mexico, Norway and the USA all being represented for the first time in the world final, there is much to celebrate. Per Ericsson, president of Volvo event management, knows just how positive the impression is not just on those who make it to the final, but on all those competing throughout the year and following the finalists from back home.
“There is no doubt that while the event works extremely well at a local level, those who make it to the world final could not be more enthusiastic or better ambassadors for Volvo. The excitement of the whole trip but especially Playing With The Pros is something truly special which cannot be matched anywhere else.”
Each market runs its own tournament, or series of events, in the way that best suits the local business climate. The club golfers taking part are of course excited about the prospects of making it all the way to the world final.
The world final of the Volvo World Golf Challenge takes place at Zimbali Golf Resort on 8 and 9 January. Visit www.volvoingolf.com for more information.
