Little Eden Society’s annual wheelchair campaign kicks off at East Rand Mall
It was fun-filled event for a good cause.
There was an air of excitement at the East Rand Mall on February 28 as the Little Eden Society’s eighth annual CEO Wheelchair Campaign, Ride a Mile in My Wheels, launched with a fun-filled event.
March is Intellectual Disability Awareness Month and CEOs and business leaders are invited to join this powerful campaign and spend a full workday in a wheelchair to raise awareness and funds for children and adults with profound intellectual disabilities at Little Eden.
As the campaign launched at the mall, local CEOs and business leaders, including Little Eden’s CEO Ann Coetzee and Pierre Botha, East Rand Mall’s general manager, raced through the mall in wheelchairs, giving a unique glimpse into the daily struggles of individuals who rely on mobility aids.
Another highlight was that attendees had the opportunity to meet residents whose lives are directly impacted by Little Eden’s programmes.
Get involved
Sign up by contacting Nadine Mason at ceowc@littleeden.org.za or 076 338 5478.
Donations of R55 000 (business leaders), R35 000 (SMEs), or R15 000 (individual professionals).
Challenge another CEO: After participating, challenge other CEOs or business leaders to join the cause and make their own impact.
Share your experience: Participants are encouraged to document their day in a wheelchair with photos or videos, which will be featured on Little Eden’s social media and website.
Additional campaign incentives: Participants will have the opportunity to win a hi-performance track experience sponsored by MasterDrive. Everyone who donates or participates will be invited to the closing event at Little Eden in Edenvale on March 28 where prize winners will be announced.
Also Read: CEOs urged to get into a wheelchair for Little Eden
