Food Lover’s Market launches third Hunger Month campaign
Food Lover’s Market Hunger Month culminated on May 28 and it donated one percent of its overall sales on this day towards the initiative.
MAY 28 was World Hunger Day. In support of the day, Food Lover’s Market launched its third Hunger Month campaign on May 1.
The Food Lover’s Market Hunger Month initiative was a month-long in-store campaign aimed at raising awareness and funds for meals by encouraging consumers to purchase selected partner products in any Food Lover’s Market nationwide.
Despite South Africa being a net exporter of food, 14 million citizens are vulnerable to hunger on a daily basis and the campaign – now in its third year – hopes to reach and exceed one million meals in 2019. The campaign raised enough money to facilitate the distribution of 733 179 meals last year.
“Statistics from the latest South African Health and Nutrition Examination Survey found that 28 percent of urban households are at risk of being hungry, while 26 percent are already experiencing hunger. In rural areas, the statistics are higher at 32 percent and 36 percent,” said Kate Marais, head of CSI at Food Lover’s Market.
“To us, it means that food insecurity is a real problem faced by a significant portion of our population and it’s no longer just the problem of an NGO, government or corporate, but it’s really everyone’s problem,” Marais said.
“FoodForward SA has a partnership with Food Lover’s Market that goes back several years. The annual Food Lover’s Market Hunger Month initiative is the result of the strengthening of this relationship to ensure that we strategically address South Africa’s very serious hunger problem in innovative ways. This is an opportunity for consumers not only to engage with our work as FoodForward SA but to get involved and be part of the solution in a practical and positive way,” said Andy Du Plessis, managing director of FoodForward SA.
Tru-Cape managing director Roelf Pienaar said: “We take our responsibility for the livelihoods of the many 1000 people involved in our business very seriously as we all rely on the successful sale of South African apples and pears to put food on our tables. Tru-Cape’s ongoing involvement with Hunger Month helps us focus on the positive impact we have in securing future food security locally and globally. Tru-Cape apples and pears are nutrient-dense and provide easy-access energy in a convenient and easily portable product. They are truly takeaways from nature.”
Food Lover’s Market Hunger Month culminated on May 28 and it donated one percent of its overall sales on this day towards the initiative.
