Making motorcycling a way of life for 45 years

Local motorcycle shop celebrates 45 years in business.

June 30, 2014

1 minute read

The Primrose Motorcycle Centre team in 1979, when the business opened its doors, were, back (from left): Tony Liberatore, Claudio Liberatore, Luigi Gasparini, Jimmy Rogers, Siviglia Gasparini, Marco Liberatore, Enrico Gasparini, Abel Dos Santos, Cliff Hall and Kevin Hellyer. Front: Dana Liberatore and Marcello Gasparini.

The late founders of Primrose Motorcycles, brothers-in-law Enrico Gasparini and Tony Liberatore, had a vision of making motorcycling a way of life in South Africa.

Their drive, passion and success were due to their hard work and dedication to the product, brand and service commitment to their customers.

This passion quickly became a lifestyle for their children, who are avid motorcyclists today and who continue the legend of the family business.

The business opened its doors in 1969 and, last Saturday, a special function was held to celebrate its 45th birthday.

The event brought familiar faces and new bikers to Primrose, for a combined celebration and demo day, where the biking community had the chance to test ride the latest models of Suzuki and Kawasaki motorcycles and also grab a bite to eat.

The turnout was great, new friendships were formed, and bikers enjoyed the beautiful sunshine with exceptional riding.

The Liberatore and Gasparini families, together with their team of staff members, thank all their loyal customers for the past 45 years and aim to continue their relationships and service to the motorcycling community, nationwide.