Ekurhuleni musician launches guide to help artists profit from talent
“Knowing your worth and meaningful collaboration are some of the keys to being a successful entrepreneurial musician.”
After dominating the 2022 iPOP Talent Search in Hollywood, multi-talented muso Mitchell Godwin has grown from strength-to-strength.
The 27-year-old has been making waves locally and internationally following his performance during the 2023 iHeartRadio Festival, in Times Square, New York.
Sitting behind his beloved piano nestled in the entrance hall of their Ebotse home, the 27-year-old is now turning his attention to helping aspiring artists to capitalise on their talent.
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Crediting his aptitude for music and echoic memory, Mitchell was tickling the ivories before his fourth birthday, a talent which he aided him in becoming comfortable behind an additional 12 instruments.
As a vocalist and instrumentalist, he soon realised that talent alone is not enough to leave a mark on the highly competitive entertainment market.
“Modern day artists need to hone their business skills as much as their creative talents,” said the intrepid entrepreneur.
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“The term ‘struggling artist’ has become an overused cliché. If you are struggling you are not capitalising on the free-market space and your talent may be filling the pockets of those you have entrusted with marketing your brand.
“I want to see artists thriving, drawing audiences to their shows and streaming their music, but for that to happen they need to view their talent as a marketable equity.”
Drawing on personal experiences as well as his knowledge within the entertainment industry as well as public relations, Mitchell has for the past three years worked tirelessly to compile course material which shares sage advice about turning talent into personal profit and more importantly, growth.
“The entertainment industry is booming, new material is surfacing on social media on a daily basis and stereotypical ‘rags to riches’ stories are filling feeds but, this means nothing if the artist is not taking control of their product offering and brand,” he said, with his loyal companion, Apollo laying stretched out at his feet.
“Your art is your product, you are the brand you are selling to willing audiences, therefore you need to be clued up about the value of what you are bringing to the table.”
YTAblueprint.com offers budding artists the opportunity to download Mitchell’s extensive ‘how to’ manual which if effectively implemented will allow them to monetise and build a sustainable career.
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“The material is available at a nominal fee and does not require any reoccurring membership fees. It is a means of me earning money from my experience in the industry,” he said.
“This is just some of the ways that I am using my art to build my career.”
He further explains that the material further aims to dispel the belief that the entertainment industry is a dog-eat-dog world.
“The world of entertainment is not as much about competition rather collaboration,” he said, Queen’s Bohemian Rhapsody flowing from his nimble fingers.
“Valuable collaborations between artists has the potential to engage new audiences and steer them to collaborators’ offerings.
“I hope that local talent will take the time to study my blueprint, share it amongst themselves and apply the key components to not only break into the mainstream market but use the information to create the life they dream of.”
