City of Ekurhuleni music workshop empowers aspiring artists
Industry experts shared their knowledge on music creation, branding, publishing and rights management to help emerging artists navigate South Africa's competitive music industry.
The City of Ekurhuleni, in partnership with Jozi Entertainment and CAPASSO, recently hosted a music workshop at the Dumisani Masilela Theatre to empower aspiring artists.
Attendees were equipped with the knowledge and skills needed to build successful careers in the music industry.
Facilitated by established music professionals, the workshop covered key aspects of the industry, including accessibility, music creation, publishing, rights management, marketing, branding and the importance of networking.
ALSO READ: Ekurhuleni artist turns vision loss into powerful art of resilience
The award-winning, multi-platinum-selling label Jozi Entertainment empowered the next generation of South African music talent.
The initiative aimed to educate, inspire and equip aspiring musicians, producers, songwriters and entertainment entrepreneurs with the knowledge and tools needed to build sustainable careers in the music industry.
As one of South Africa’s leading independent entertainment companies, Jozi Entertainment has built an impressive reputation through its contribution to the local music landscape, developing talent and producing commercially successful projects that have achieved multi-platinum status.
The workshop brought together respected professionals and decision-makers from across the entertainment industry to share valuable insights into music creation, publishing, rights management, branding, marketing, distribution and navigating the evolving music business.
Speaking about the initiative, Jozi Entertainment founder Lebo Mlangeni said the future of the industry depends on how people empower and prepare young creatives for an ever-evolving industry.
ALSO READ: Local artists celebrated in 1st annual awards
“This workshop is about opening doors, sharing knowledge and ensuring that artists from our communities have access to the information and networks that can help transform their dreams into successful careers,” said Mlangeni.
“The workshop reflects the shared commitment of all partners to invest in youth development, creative excellence and the continued growth of South Africa’s cultural and creative industries,” said Mlangeni.
