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Meet your local pet nutrition and wellness guide

When Sarah Duke-Norris opened The Muddy Dog Company in Kloof back in 2001, she was simply following her heart and her passion for animals.

“I was already selling pet mince from home and at the farmers’ market, and I decided it was time to go bricks and mortar,” she says. What began as a small shop tucked into one corner of a building has grown into one of KZN’s most trusted, specialised pet delis, and the first of its kind in the province.

Fuelled by a lifelong love for dogs, horses and all animals, Sarah’s approach is hands-on and heart-led. “I absolutely love what I do and I love interacting with people too,” she shares. That passion shines through in every corner of The Muddy Dog Company, where the team’s mission is simple: to help you take the best possible care of your pet.

More than just a pet store, The Muddy Dog takes a holistic view of pet wellness. They stock major pet food brands alongside high-quality raw and frozen meals, and they’re trained to offer nutrition advice tailored to your animal’s needs. Concerned about weight? Pop your pup onto their in-store scale on your next visit.

Tick and flea control, grooming products, and a wide selection of natural remedies are also available, and all backed by Sarah’s experience and personal insights. “Our pets have short lives,” she says. “Why not help them live the healthiest ones possible?”

Beyond health, The Muddy Dog also focuses on fulfilment. There’s a fantastic selection of chews, treats, toys and training tools, all designed to keep pets active, stimulated and happy. “We love when customers bring their dogs in to choose their own treats,” Sarah adds.

Comfort is another priority, with everything from high-quality pet beds to cooling jackets and calming thunder shirts available in-store. They even stock leads designed for reactive dogs, helping make daily walks safer and less stressful.

“Be ahead of the game,” says Sarah. “Best service, best advice, best prices – and don’t forget to bring your dog!”

Visit The Muddy Dog Company in Kloof and let your furry friend experience the difference.

For more details phone 031 764 2575/3927 or WhatsApp 083 412 3192 or visit https://muddydog.co.za/. Follow #muddydogco on social media.

Sarah Duke-Norris
Sarah Duke-Norris

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