OXFORD Freshmarket turned dreams into reality on January 31 at its Waterfall store, where the much-anticipated Half a Million Giveaway brought life-changing rewards to loyal shoppers.

In a day filled with excitement and celebration, the five finalists drawn from 2025 Rewards cards swipes were selected by auditors, seeing three lucky customers walk away with major cash prizes on Saturday, while the two runner-ups received R25 000 vouchers. Adding to the festive atmosphere, 10 shoppers received Oxford spot prizes, ensuring that the joy was spread far and wide.

This milestone event was made possible through the generosity of Oxford’s valued suppliers, and the dedication of CEO Brett Latimer and MD Paul Beltramo, whose vision continues to create unforgettable moments, one cheque at a time.

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Oxford Freshmarket expressed heartfelt gratitude to every shopper who has supported the brand, emphasising that their loyalty is the driving force behind such extraordinary initiatives.

“Our customers are at the heart of everything we do. This giveaway is more than just prizes, it’s about celebrating the community that makes Oxford Freshmarket thrive,” said Latimer

The Half a Million Giveaway stands as a testament to Oxford’s commitment to rewarding its shoppers and creating experiences that truly change lives.

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