RECENTLY BEREAVED writes:
On the outside in fancy silver and green(?) is Arwyp’s logo and name and inside is the stark “sympathy” message in black – no patient name, no name of the bereaved family and no signature or name of head of facility or department or doctor. A really “couldn’t care less” attitude is revealed.
Obviously emanating from a mailroom facility, as a result of an instruction to “send a sympathy card to this ……. person”, the hospital’s stock “sympathy” card in respect of a human being arrived in a brown utility envelope with the address machine-printed on it.
When one of my pets dies or is euthanased I get a card from the vet that is personally addressed to me/us by the vet in his/her own handwriting.
The vet names my pet in the sympathy card. The vet signs his or her name – for example, Bert Smith and Staff of xyz veterinary.
The point is that the veterinary profession seems to be more in tune with the feelings of people who have lost something/someone that they have loved, that has been part of the family, than the biggest hospital facility in our area.
The callous insincerity is appalling and seems to support all the criticism recently levelled at Arwyp.
Chantell Rudolph, executive marketing manager at Arwyp, replies:
Our intention was never to offend, on the contrary, it was sent with the best of intentions in mind.
To date we have only had good feedback from this practice.
However, we are always looking to improve, therefore comments are noted.
Thank you for sharing.
