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Pulse Fests trending around the world

With South Africa facing serious water shortages, pulses need to be marketed as a healthy, cost-effective and tasty alternative to meat, or even as an addition to meat.

AGT Foods Africa joined the rest of the world when it hosted a big pulse fest recently at its premises in Chamdor. Pulses are the dried seeds of various legumes such as chickpeas, lentils, beans and peas.

The AGT Potjiekos cook-off is part of a global initiative to promote pulses. Potjiekos was the chosen dish, because it is uniquely South African and is enjoyed by all, needing only one’s imagination when it comes to selecting the ingredients. It’s the perfect dish to add pulses to.

Pulses are some of the most overlooked yet critical food sources on the planet. The United Nations has declared 2016 as the International Year of Pulses. The aim is to increase awareness, demand, utilisation and production of pulses worldwide.

With South Africa facing serious water shortages, pulses need to be marketed to the South African public as a healthy, cost-effective and tasty alternative to meat, or even as an addition to meat.

Brian Lever, Managing Director of AGT Foods Africa with Sandra McCardell, Canada's High Commissioner to South Africa (Namibia, Lesotho, Mauritius and Madagascar) and Nuala Lawlor, Trade Commissioner at the Canadian High Commission Trade Office.
Brian Lever, Managing Director of AGT Foods Africa with Sandra McCardell, Canada’s High Commissioner to South Africa (Namibia, Lesotho, Mauritius and Madagascar) and Nuala Lawlor, Trade Commissioner at the Canadian High Commission Trade Office.

Potjiekos has been part of South Africa’s culture for many centuries. Its re-emergence in the late 1970s coincided with the increase in meat prices at the time and it was then that food magazines and books started publishing articles and recipes on potjies.

Fifty years later, the message needs to be even stronger to change mindsets and eat for a healthier and sustainable world.

The 2016 International Year of Pulses is the single largest opportunity to increase awareness of pulses.

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