#WeRead – National Book Week’s #buyabook is a clarion call to all

The #buyabook campaign is one of the cornerstones of South Africa’s reading awareness week.

National Book Week (NBW) is dedicated to encouraging reading and promoting the importance of books. According to the South African Book Development Council (SABDC), 58 per cent of homes in South Africa do not have a single leisure reading book.

“We cannot promote reading to book-scarce communities. While libraries, both in the communities and schools, play a vital role in ensuring good reading material is available, books in homes will make the difference. Being surrounded by books at home matters because books enhance lifelong cognitive competencies well beyond the usual impact on literacy and numeracy,” said Elitha van der Sandt, CEO, SABDC.

Celebrated during the first week in September every year, NBW is driven by the Department of Arts and Culture and the South African Book Development Council. 2019 marks NBW’s decade of influence on creating awareness of SA’s low reading culture and the industry behind book production.

NBW was launched in 2010 in response to a study commissioned by the SABDC into the book reading habits of adult South Africans. The statistics shone light on SA’s poor reading culture. The study revealed that just 14 per cent of South Africans actively read, while an alarming 73 per cent of adult South Africans claimed not to be interested in books.

This year, the #buyabook campaign will once again be supported nationally by Exclusive Books and Bargain Books. All South Africans are encouraged to #buyabook from the select list of titles, which also include books in indigenous languages, and donate them to the campaign. The books only cost R20. The books can be donated at the till and dropped in the book bins prominently displayed in the stores.

The campaign launches on 24 August and will run for two weeks, ending on 8 September.

This year’s books are suitable for all ages, with some in indigenous languages, in line with the International Year of Indigenous Languages, a United Nations observance in 2019 which aims to raise awareness of the consequences of the endangerment of indigenous languages globally.

“By supporting the #buyabook campaign, you are giving a child the timeless gift of owning their own little treasure. It allows all of us to share the magic of stories and books with the children, youth and adults alike. The more books we have at home, the better our children will be doing at school. The more books we have in homes, the better our adults can navigate life and its challenges,” said Elitha.

“Books are not only rich in stories, they’re also rich in information. Books inform and inspire. Books remain the most cost-effective intervention to develop our country.”

For more information on ways you can get involved, please visit https://www.sabookcouncil.co.za.