Creatives are given a platform to express themselves
MIDRAND – Expressions launched their first #TheEscape event showcasing young up and coming artists.
Expressions which is powered by branding company Envision Brand launched their first event, #TheEscape aimed at promoting creatives from all walks of life on 5 December in Midrand.
The event saw artists, both well known and up and coming, together and uniting in one space. Filled with music, love, art, fashion, food and more, the event had many young creatives see their dreams come to life.
Founder of Envision Brand, Boitumelo Mkhondo explained how the idea came about. “I own a branding company called Envision Brand and I handle a lot of talent as part of the business. One of the things that came up when I pitched my talent to brands was that they [artists] were not well known.
“There was no platform where up and coming artists could hone and showcase their skills… I, therefore, built a platform to enable them to be celebrities, which is how Expressions was found. This is a platform that will assist them with creating a whole branding corporate identity, assist them with funding and will assign them, mentors, so they can actually be what is called a brand,” she added.
Mkhondo said she wanted the fashion designers, artists and singers at the event to walk away with at least 100 000 followers from this experience. “Nonetheless, what we want to reiterate to artists is that for us to work with them, they should take themselves seriously.
“At the end of the day, one can not expect people to do things on their behalf while they are not doing anything.”
Thabo Modillane who is a painter and also a member of Expressions had his portraits displayed at the event. Modillane said he found out about Expressions on social media. “I sent them my portfolio and they liked my work.
“I saw them as an opportunity to boost my career because their aim is to work with talented artists like me and I believe we have a common goal as I am a visual artist.”
Modillane concluded that this experience had allowed him an opportunity to network, market himself and engage with guests.
Details: For those who would like to be a part of Expressions movement, Mkhondo concluded that they were setting up a website platform for creatives to register on. For now, creatives can check them out on Instagram @expressions.za.
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