Metro FM Music Awards launched in Mpumalanga

Metro FM and the Mpumalanga Provincial Government launched the prestigious 2024 Metro FM Music Awards (MMA) at Kruger Gate Hotel on January 18.

The SABC group executive, Nada Wotshela, said this year’s edition of the awards, that is proudly headline sponsored by the Motsepe Foundation, promises to provide attendees with a lifestyle experience that is set to have the industry and revellers enthralled.

The main event will be held in Mbombela on April 27.

She also said the partnership with the Mpumalanga Provincial Government is aligned with the brand’s objective to reinforce its dominance within its reach and the province’s strategic intention to stimulate economic growth in the province through tourism.

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The launch of the awards gives way to the call for submissions from artists and record labels for consideration as MMA finalists, and opened on January 18 23:59 on metrofmmusicawards.co.za.
The submission process will be followed by the finalists announcement event, the voting phase and a series of activations that will culminate into the main awards ceremony.

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“It is quite fitting that this year’s awards ceremony is hosted on Freedom Day as music has always played an integral part in influencing and shaping urban culture in South Africa. The 2024 instalment of the Metro FM Music Awards is a demonstration of the station’s commitment to uplifting the South African music industry. It continues to provide a platform to a variety of prolific artists and record labels, to contribute to one of South Africa’s richest exports, music,” Wotshela said.

The HOD of culture, sports and recreation, Godfrey Ntombela, said, “The Mpumalanga Provincial Government takes pride in the recorded milestone of its partnership with the SABC. Through the Metro FM Music Awards, which we introduced last year, we have invested massively in the creative industry and has boosted the growth of the tourism sector. The awards were a huge success, and this confirms Mpumalanga as a province with a capacity to host big events. This year the awards will be bigger and better and we look forward to welcome all our visitors to the event.”

Metro FM is aptly positioned to continue to be a platform that promotes and celebrates the wide spectrum of music genres in South Africa.