A young fashion entrepreneur from Sand River, a rural village near Hazyview, is making strides in Mpumalanga’s creative industry, using her homegrown brand to demonstrate how local talent can create opportunities, despite unemployment and limited access to traditional career pathways.

Siphesihle Nonyane, popularly known as ‘Sihle Native’, is the founder of The Native Wear, a fashion label established in 2020.

A qualified educator with a degree in psychology, Nonyane chose to pursue entrepreneurship, turning her passion for fashion into a growing business rooted in African identity, heritage and contemporary style.

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Her journey reflects the determination of young people in rural communities who are finding alternative ways to earn a living, showcase their abilities and contribute to the local economy.

Fashion shows and online store expand reach

Nonyane began building her brand with limited formal business experience, relying on creativity, persistence and a clear vision. Her work gradually gained recognition, earning her an opportunity to showcase her designs at the University of Limpopo Fashion Show in 2022.

“In 2023, I collaborated with local artists, including Dudlu Ka Dlamini, combining fashion and music to celebrate creative expression. This year has brought further progress in my work when I showcased The Native Wear at the Hazyview Farmers’ Market, connecting my designs with local audiences and strengthening my presence in the area’s creative economy,” Nonyane says.

She also launched her website, opening a digital platform through which customers can access her products beyond Mpumalanga.

Another significant milestone came when she dressed renowned musician Afrotraction in her newly launched Native monochrome T-shirt.

The partnership subsequently led to her appointment as the official in-house designer for the Afrotraction Foundation’s Unsigned Vocalist Project, where she styles emerging musical talent.

Designer urges youth to embrace entrepreneurship

For Nonyane, these achievements carry a message for young people in and around Hazyview who may feel that their circumstances limit their ambitions.

“Coming from a rural village should never determine how far you can go. Our communities are full of talent, ideas and creativity that deserve opportunities to grow,” she says.

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She encourages young people to look beyond formal employment and consider entrepreneurship as a way to develop their skills, create opportunities and inspire others.

“Do not wait until everything is perfect. Start with what you have, believe in your abilities and remain committed to your vision,” she adds.

Nonyane’s journey offers a locally grounded example of how determination and entrepreneurship can help young people turn their passions into possibilities.