Motoring

Mitsubishi Triton wins prestigious design award

The all-new Mitsubishi Triton has been awarded Design Car of the Year at the 2024-25 Japan Car of the Year awards.

This prestigious accolade recognises Triton’s exceptional exterior and interior design, reflecting Mitsubishi Motors’ commitment to creating vehicles with style and functionality.

Key design highlights:

Rugged and Inspiring exterior: The Triton’s bold design, featuring the signature dynamic shield front grille, projects strength and adventure.

Robust and refined interior: The horizontally-themed instrument panel provides a clear and functional driver interface.

Focus on comfort and durability: Soft-touch materials and ergonomic controls enhance driver comfort and convenience.

Building on a legacy:

The Triton, with its roots dating back to the 1978 Forte, has a long and successful history. This latest generation, developed under the Power for Adventure concept, offers a complete redesign, encompassing chassis, engine, interior, and exterior design.

Global recognition:

This award follows Triton’s recent victory as the TopGear South Africa Bakkie of the Year, further solidifying its position as a leading contender in the competitive pickup truck segment.

Jeffrey Allison, general manager of marketing at Mitsubishi Motors South Africa, expressed his enthusiasm.

“This award is a testament to the Triton’s exceptional design and ability to resonate with drivers worldwide.”

The all-new Triton is being rolled out globally, offering customers a versatile and capable vehicle for work and leisure.

Source: QuickPic

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Matthys Ferreira

Served in SAPS for 22 years - specialised in forensic and crime scene investigation and forensic photography. A stint in photographic sales and management followed. Been the motoring editor at Lowveld Media since 2007. "A petrol head I am not but I am good at what I do".

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