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Social media content hacks to turn your followers into booked guests
If your social media channels are doing well, but your bookings are not, you might be missing these crucial steps - and they don’t require a big budget to implement.
Pretty pics and cute quotes may get likes, but if you want content that’s going to make people want to book a stay at your guesthouse, it’s time to mix things up. Here are three simple tips to give your engagement a boost while showing potential new guests why their next visit with you:
- Think video. A 15-second Reel featuring coffee on your veranda at sunrise, accompanied by genuine guest laughter, creates more impact than a dozen static room photos. A quick look behind the scenes of your housekeeping team’s attention to detail or your chef sourcing ingredients at local markets is gold.
- Problem-solving stays. Highlight why choosing your guesthouse or B&B ticks all the boxes. Pet friendly? Yes! Family-friendly? Absolutely! Show what makes your accommodation unique and show your followers how you can solve their accommodation struggles.
- Get your guests involved. User-generated content (UGC) builds trust faster than any marketing message you create. Encourage guests to tag your property and reshare their authentic moments – an engagement photo taken in your garden, a family’s breakfast spread on your deck, or a business traveller’s workspace setup…these authentic moments validate your property through real experiences.
Find out more by visiting Tourism Marketing South Africa.
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