KZN tourism launches recovery plan ahead of summer

With a robust promotion campaign, Tourism KwaZulu-Natal (TKZN) is gearing up to welcome travellers to the Zulu Kingdom for a bumper summer season.

TKZN has partnered with Ugu South Coast Tourism to boost the tourism sector after a tough Covid-19 period.

Pinky Radebe, TKZN’s senior manager of public relations and communications, said, due to the impact of the Covid-19 pandemic, tourist numbers have dropped drastically when compared to previous years.

ALSO READ: KZN tourism relief fund launches phase 2

“Even though KZN is back as South Africa’s number one domestic tourism destination, our plan is to really position KZN as the only summer destination for the domestic market. Therefore, we are working closely with all tourism regions to showcase our tourism offerings to key influencers to get people excited to travel to KZN once again,” said Radebe.

With this in mind, Tourism KZN hosted several media personalities from Cape Town, including Ryle de Morny and Jamie Domberg from the SABC’s Expresso Morning Show, and Lunga Singama, Dylan Majavie and Kim-Lee Schuller, radio presenters from Heart FM in Cape Town.

Ugu South Coast’s tourism manager for trade relations, Vanessa Gounden said the south coast is a firm favourite among KZN and Gauteng-based holidaymakers.

“However, we do want to broaden our market and get more travellers from inland provinces as well as the Western Cape. So, this was a perfect collaboration for us,” said Gounden.

* Notice: Coronavirus reporting at Caxton Local Media aims to combat fake news

Dear reader, As your local news provider, we have the duty of keeping you factually informed on Covid-19 developments. As you may have noticed, mis- and disinformation (also known as “fake news”) is circulating online. Caxton Local Media is determined to filter through the masses of information doing the rounds and to separate truth from untruth in order to keep you adequately informed. Local newsrooms follow a strict pre-publication fact-checking protocol. A national task team has been established to assist in bringing you credible news reports on Covid-19. Readers with any comments or queries may contact National Group Editor Irma Green (irma@caxton.co.za) or Legal Adviser Helene Eloff (helene@caxton.co.za).