SAB: Alcohol consumers can earn money for empty bottles

Redds, Brutal Fruit and Flying Fish consumers can earn themselves some money by simply recycling their bottles at participating outlet shops.

The South African Brewery (SAB) has launched a campaign to get consumers to think before throwing away their 660 ml, 750 ml, 910 ml and one-litre SAB returnable bottles, specifically those in the category of flavoured alcoholic beverages (FABs).

According to the brewery, this campaign is part of their larger environmental social and governance (ESG) programme.

Vice president of corporate affairs at SAB, Zoleka Lisa says SAB has been experiencing consistently low returns from its consumers for its returnable glass bottles year after year for some of its alcoholic products.

She adds that their mission is to reduce waste, bearing in mind the extended producer responsibility (EPR) legislation.

“The legislation states that producers such as ourselves, must increase the recovery of recyclables from municipal waste; integrate informal waste collectors into the post-consumer collection value chain; develop and establish a secondary market for recycled content; prioritise the promotion of small business and entrepreneurs with special focus on women, youth and people living with disabilities; pay a living wage to registered informal waste pickers, and more.”

She adds that all one needs to do is to take the bottles back to any participating outlet and/or the outlet of purchase and get cash back.