Survey finds 67% of SA consumers planning to shop Black Friday deals
Bargain hunting has become increasingly important to South African consumers as their budgets are stretched tighter than ever.
A Q3 consumer survey by retailer, Game, has found that despite 2021 being a challenging year economically, 67% of South African consumers are hoping to find the best possible deals on popular items this month – as retailers launch their plans for Black November.
Findings from the survey showed that groceries and essential items (77%), appliances (63%) and electronics (62%) were the most popular categories that consumers were looking to save on this year. Interestingly, through its Black November SBWL competition, which so far has over 13 000 entries, Game found its customers were most interested in purchasing Smart and LED TVs this year – followed by laptops and smartphones. Appliances such as fridges, washing machines and microwaves were also popular options amongst competition entrants.
“While big-ticket items are always on consumer’s shopping lists during our Black November month, many of our competition entrants also said they’d like to stock their pantries and cupboards with more essential items this year – such as non-perishable food items and nappies, as popular options,” says Katherine Madley, Vice President of Marketing, Game.
“This is proof of how stretched the consumer budget is in 2021 and follows the trend we have seen with consumer shopping habits over the last 18 months where shopping has become about essential needs rather than luxury items and wants.
“Due to the shopping extravaganza that is Black Friday, which has now become Black November, retailers need to stay ahead of curve by reimagining the way they offer deals to consumers.”
Tips for Black November shopping
Plan your purchases
This may seem simple but assessing your needs and making a list of items for your Black November wish list is an effective way to ensure that you are spending wisely and focusing on your needs.
Be salary savvy
Instead of waiting for November 26 and solely using your November salary to pay for Black November purchases – shop smart with both your October and November salaries by taking advantage of the deals offered throughout the month of November.
Track the price
Game’s 2021 consumer research shows that 75% of consumers continue to track the price of items they have already purchased. This savvy spending habit will serve you well during November when comparing prices and deals from different retailers to ensure you are saving as much as possible on your wish list items.
Sign-up for savings
Signing up for retailer newsletters is another way to ensure you remain up-to-date with all the Black November deals on offer – with some retailers, like Game, offering an exclusive sneak peek of the available deals to subscribers.
Read original story on letabaherald.co.za
