The Ford Motor Company is commemorating a century of excellence in South Africa with a momentous announcement: a R5.2b investment in local operations for the production of the first-ever Ford Ranger plug-in hybrid electric vehicle (PHEV).
As part of the 100-year celebrations, Ford is expanding its product range for South African customers. The new line-up features an impressive array of vehicles, including the all-electric Mustang Mach-E, the thrilling seventh-generation Mustang range (featuring the powerful Mustang Dark Horse), the all-new Territory SUV and the next-generation Tourneo and Transit Custom models.
Ford’s commitment extends beyond its product range. To commemorate this historic milestone, Ford is embarking on several significant community initiatives, focusing on empowering the youth of South Africa through education. These initiatives include the creation of 100 maths and science laboratories for primary schools, the establishment of 100 early childhood development centres and the awarding of 100 scholarships to young South Africans interested in STEM-related (science, technology, engineering and mathematics) careers. Ford aims to leave a lasting legacy, fostering a brighter future for South Africa.
Ford Ranger plug-in hybrid: A milestone investment
The Ford Motor Company is investing R5.2b in the Silverton Assembly Plant, with production of the first-ever Ranger plug-in hybrid set to commence in late 2024. This significant investment underscores Ford’s dedication to South Africa, its workforce and its extensive supplier network. Ford currently employs around 5 200 people in South Africa, indirectly supporting approximately 60 000 jobs in the value chain and contributing over 1% to the country’s GDP.
The Silverton Assembly Plant’s paint shop is also receiving an upgrade to enhance paint quality and first-time-through rates for all vehicles produced in South Africa. This ensures the highest level of customer satisfaction and consistent production volumes. With an installed capacity to produce 720 vehicles per day over three shifts or 200 000 vehicles per year, the plant plays a pivotal role in Ford’s manufacturing footprint.
The Ranger Plug-in hybrid sets a new standard, delivering more torque than any other Ranger model, thanks to a 2.3-litre Ford EcoBoost turbo-petrol engine combined with an electric motor and a rechargeable battery system. It offers over 45km of pure electric driving, without using fuel or producing emissions.
Expanding product portfolio
Ford is reaffirming its commitment to providing distinctive products and services to South African customers. This commitment includes introducing two new Ranger models:
Ranger Tremor: Designed for customers requiring enhanced off-road capability, the Tremor builds on the hard-working XLT series, featuring a reworked chassis with wider track, higher ground clearance, Bilstein position-sensitive dampers and off-road-focused driver assistance systems.
Ranger Platinum: Positioned above the popular Wildtrak models, the Ranger Platinum takes luxury and comfort to a new level in the Ranger family and the local pickup segment. It offers premium comfort and technology, ideal for customers who demand a premium experience with the toughness that makes Ranger the leading double-cab in South Africa.
The all-new Tourneo Custom aims to raise the bar in the multiactivity vehicle segment. It features a versatile platform that maximises cabin space, providing three rows of seating for up to nine occupants. Standard and long wheelbase models offer exceptional practicality across the range.
A new challenger
Ford is introducing the all-new Territory to meet the growing demand for sport utility vehicles. Territory is a spacious five-seater SUV with a commanding presence and advanced technology. Designed for young, smart and connected customers, it combines modern design with a spacious cabin and advanced technology features.
An exciting year for Mustang enthusiasts
For fans of the iconic Mustang, 2024 promises to be exhilarating. Ford is introducing the all-new seventh-generation Mustang, featuring edgier yet timeless exterior design, a fighter jet-inspired digital cockpit and a range of engines, including the latest generation of Ford’s 5.0-litre Coyote V8.
Adding to the excitement is the new Mustang Dark Horse, the most powerful naturally aspirated 5.0L V8 Mustang ever, and the most track-capable. Improved aerodynamics, upgraded hardware, new software and special tuning make this model a must-have for enthusiasts.
A greener future
In 2025, Ford is ushering South Africa into a new electrified era with the launch of the all-electric Mustang Mach-E. It blends performance with capability, showcasing Ford’s commitment to a cleaner, greener and electric future in South Africa.
Building a better world
Ford South Africa and the Ford Motor Company Fund are funding the creation of 100 maths and science labs for primary schools in disadvantaged areas. This initiative aims to improve education, focusing on STEM subjects.
Logistics company Maersk is contributing to this project by donating 100 shipping containers, which will be refurbished into fully equipped laboratories by the Gift of the Givers Foundation.
In alignment with the theme of ‘100’, Ford South Africa is also funding the establishment of 100 early childhood development centres.
Furthermore, the Ford Motor Company Fund will award 100 scholarships to highly motivated young South Africans from under-resourced and under-represented communities interested in STEM-related careers. These scholarships will focus on fields such as mechatronics, autotronics, millwright and electrical trades.
As Ford celebrates its 100-year legacy in South Africa, it aspires to give people a bridge to a brighter future. These initiatives underscore Ford’s commitment to education, community empowerment and fostering a better world for all in South Africa.