SA’s ‘reputation’ improved, according to study

South Africa is ranked 45th out of the 71 countries measured in the 2017 Country RepTrak® study conducted by Reputation House.

This year the country moves four places up, scoring 55.1 points (out of a possible 100), versus the 49.2 points in 2016, which gave it a rank of 49th, according to Brand South Africa.

The study evaluates country reputations among the general population of the “G8” countries (UK, Italy, France, Canada, US, Japan, Germany and Russia), while also providing an internal assessment from the perceptive of South Africans.

This year’s results show an improvement both in terms of how respondents in the G8, and South Africans perceive the country in terms of its reputation.

Interestingly enough, the 2017 results show that the United States of America’s perceived reputation has fallen behind South Africa’s, placing it at 47^th out of the 71 countries measured.

Among the BRICS countries, the country is positioned 3rd place with Brazil and India in first and second places respectively.

According to the G8 countries, factors driving South Africa’s reputation and improvement in the rankings come as a result of advancements in areas of: progressive social and economic policies, a well-educated and reliable workforce, production of high quality products and services, that the country values education, the beautiful landscape, and it’s friendly and welcoming people.

Other reputation attributes that impact on G8 perceptions about the country are that the country is an important contributor to the global culture, is a responsible participant in the global community, and offers an appealing lifestyle.

South Africans, on the other hand – scored South Africa 43.3 points, which is 14.0 points more than last year’s score of 29.3. However, it should be noted that South Africans are much more critical of the country than international respondents to the study.

The two areas in which South Africans and the “G8” general public agree, and hence rate the country highly, is that it is a beautiful country, and that her people are warm and friendly.

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