A sweet deal – free fruit for kids when shopping

To promote healthy food choices, over 200 Pick n Pay stores across the country now offer free fruit to shoppers’ children under the age of 12.

The Free Fruit for Kids initiative was originally launched in selected stores but was recently rolled out to include more stores nationally after overwhelmingly positive feedback from customers.

Pick n Pay Ballito Junction will also be supporting the initiative from Monday, October 15.

Apples and bananas will be available all year, while other seasonal fruit will also be offered, such as nectarines, dessert peaches and plums, in the summer months. All fruit will be served whole.

Jacqui Peacock, Pick n Pay product category manager, says that the free fruit baskets will be a great way for Pick n Pay’s youngest patrons to keep occupied, and a help to parents trying to keep their children entertained during a shop.

“We hope this initiative helps to keep children off the less-healthy snacks when shopping, and helps instil a lifelong healthy eating habit.

“We hope the in-store fruit baskets become something children really look forward to when shopping with us,” said Peacock.

Based on customer feedback, the number of stores participating in this initiative is expected to grow in the coming months.

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