Sunflower Day 2018 – There is a hero in all of us

With very little focus and fanfare around Bone Marrow Stem Cell Donation and Leukaemia, The Sunflower Fund is calling out the hero in all South Africans.

The campaign, which runs from August 1 to September 21 (Sunflower Day), aims to draw people out of slacktivism and get them mobilised and engaged around a simple action.

The theme of this year’s campaign is ‘There is a hero in all of us’.

The fight against leukaemia and other blood diseases is all about you, your family, friends, peers and the community.

You can do something to make a difference to patients needing a blood stem cell transplant.

The action is simple: Purchase your TOPE (Tube of Hope) and celebrate Sunflower Day.

A TOPE is an appealing, trendy and multi-purpose accessory which can be worn as a headband, mask, scarf, cap or arm band.

TOPES will be available for R30 each at Pick n Pay stores across the country, selected independent pharmacies or online at Zando during August and September 2018.

“We are very excited about this year’s design, which comes in six vibrant colours, with an introduction of a grey option and inspired by a message of hope,” said Alana James, CEO at The Sunflower Fund.

“We hope to see everyone wearing their TOPE on Sunflower Day in support of our patients and survivors and to raise awareness about the very important and urgent topic of blood stem cell donation.”

“To see our TOPES being worn with pride is not just an honour for us, but a salute to our survivors, our fighters  and our memories of loved ones; it is a show of support, a statement of HOPE.”

The Sunflower Fund will again be running their school’s competition.

“Youngsters across SA are able to play their part by helping us to raise funds and awareness about the need to recruit donors for stem cell donation” added James.

https://www.facebook.com/TheSunflowerFund/videos/2084641521568959/

Blood diseases are no respector of age, gender or race and the patients impacted cover a broad age spectrum and all race groups. Funds raised will offer the hope of life to patients in need of a life-saving blood stem cell transplant.

All monies raised goes towards recruiting donors to The Sunflower Fund’s blood stem cell registry.

“We once again, aim to sell 200 000 TOPES and encourage both our loyal and new supporters to rally together and get on board to help us reach our goal,’ said James.

You can further support the campaign, by downloading collateral for posters and social media from The Sunflower Fund’s website.

You can also help The Fund with financial contributions to assist the fundraising efforts for the tissue-typing test costs and the patient support fund.

Visit www.sunflowerfund.org.za to make a quick and easy cash donation.

For more information or to register please contact The Sunflower Fund on toll-free number: 0800 12 10 82

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