Hirsch’s workshop reminds entrepreneurs on the importance of brand positioning
Best selling e-book author and owner of Bloom Marketing, Nokuthula Magwaza, was the guest speaker at the most recent event.
Brand positioning was at the forefront of the latest Hirsch’s entrepreneur workshop with guest speaker, Nokuthula Magwaza.
The workshops have been broadcast via Zoom and Facebook Live for the last 18 months, which has allowed both budding and established entrepreneurs to pick up insider tips from the comfort of their homes.
Chaired by Hirsch’s executive director, Margaret Hirsch and top business coach, Marlene Powell from ActionCOACH, the workshops have been a boon for SMME.
A poll held at the last event found that 90% of attendees said they had benefited greatly from the information that has been shared.
Best selling e-book author and owner of Bloom Marketing, Nokuthula Magwaza, was the guest speaker at the most recent event.
She spoke of brand identity and how important it is to know the consumer base you are marketing to.
“It takes a while to build up the community you want to do business with and it’s worth getting to know who they are. What will get people to engage with you? Facebook business manager helps you define your business market. LinkedIn is an excellent way to engage the people you want to connect with, but you need to make sure that your LinkedIn strategy is spot on,” she said.
Margaret encouraged entrepreneurs to engage with each other on the Entrepreneurs Workshop platform where they can exchange details and ideas, networking at the same time.
On a separate note, Marlene spoke about South Africa’s unemployment crisis and the EveryOne EmployONE campaign.
“If each business owner employs just one more person to their team, our unemployment rate will be halved! If we join forces and collectively do this, it will have a huge impact so we challenge you to be part of this initiative,” she said.
Join Margaret and Marlene on May 14 where they will be joined by Mônica Schimenes, the founder and CEO of MCM Brand Group, an integrated communication group.
Follow this link: https://bit.ly/2MbtT28 to log on.
