5 biggest mistakes new life coaches make

The world has seen a huge increase in the number of NLP Practitioners and Life Coaches that have entered the field during the past 5 years. The increase is due to the results that good coaching has provided. Many large companies are adapting to a coaching approach in their management style and others are actively employing more and more coaches to ensure staff stay motivated, effective and achieve excellent results.

Most NLP Life Coaches start their own practice and work on an hourly rate. Considering that global rates vary from $50 to $500 per hour, it is a lucrative and extremely satisfying career choice. With the world increasingly going virtual, this has freed up most coaches to live a laptop lifestyle and coach clients anywhere in the world.

However most new coaches tend to make 5 huge mistakes soon after they have completed training and certification.

These are the 5 mistakes life make

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Mistake 1: Start with a niche

To start with a niche is promoted and preached by most marketing gurus and most training companies sell this idea to their students.

As soon as you are certified you should not follow a niche. The reason is simple. You might have a desired niche, or you can choose one that you think you might enjoy, but the reality might prove you wrong.

When you are certified, you should start coaching everyone you can. After a year you will start noticing a trend in your client base. You will find that the bulk of your clients have one need in common. THAT is your niche, your natural niche. That is the market segment that is naturally drawn to you and that obviously refer similar clients to you.

Mistake 2: Fear of doing some damage to the client

When you start, don’t take on the “BIG” clients. Start with the easy challenges and build your skill, abilities, and confidence. As you progress you can then take on more challenging clients. I do believe that if you were trained well, if your heart is in the right place, you follow proper process, then, you cannot harm a client. You might not inspire or bring huge change, but that’s ok.

Mistake 3: Not charging

“Let me practice a bit before I start charging” is one of the biggest lies you are telling yourself. If a coach starts doing free work, it becomes almost impossible to change and start charging clients. You are digging a deep hole for yourself.

You have worth and so does your time. Charge for it. Free clients are the most difficult and become very consuming.

Mistake 4: Waiting to fix yourself

A lot of coaches are waiting for themselves to fully sort out themselves before they start coaching.

You are never going to be perfect. Human beings are on a constant journey of self-fixing. Start coaching, you will find that you grow, mature and develop as you do.

Mistake 5: Think like an entrepreneur

Coaches are often empathetic with a desire to save the world and make it a better place. Many leave a stagnant career to become a coach and often have no business or marketing experience or knowledge. Coaches should realise that you wear 2 caps, that of the coach and that of a business person. Either go do a course or 2 to upskill yourself or outsource the service to someone that knows what to do.

NLP and Life Coaching is and must be a fulfilling career. Visit actionfactory.co.za which boasts many years of experience for some free training in the field.