GALLERY: Football Fan Fashion kicks off at UJ’s FADA
AUCKLAND PARK – Sixteen of South Africa’s top designers have been matched with 16 of the country’s football super fans to create thrilling football fan design outfits.
The University of Johannesburg’s (UJ) Faculty of Arts, Design and Architecture (FADA) will host the first leg of the Nedbank Cup Football Fan Fashion(#FFF) university campuses search on 13 April.
Fashion Design students will compete for 16 slots on #FFF at the FADA auditorium at UJ’s Bunting Road Campus. The selected student designers will collaborate with 16 football super fans and 16 of SA’s top designers between 13–17 April.
“We are looking forward to working with these renowned universities and enabling the aspiring fashion designers to move closer to their dreams,” said Nkosinathi Msiza, senior communications manager at Nedbank.
Through #FFF, each super fan will work closely with a top designer, who in turn will mentor a student designer from one of three fashion schools in designing pieces, which draw inspiration from the super fans’ colours and iconography.
“I am very taken aback by being selected for this. I am a trend setter and my team has progressed very well. I haven’t seen the design but I know it will be extraordinary. I will wear it to all my games,” said Ajax Cape Town Football Club supporter, Gladys Gailey who is one of the lucky 16 supporters who will have designs created for them.
The search will continue to the Cape Peninsula University of Technology and the Durban University of Technology.
“This campaign provides us with an ideal platform to connect our focal areas and empower the youth and communities we serve with the resources they need to make things that really matter happen,” said Msiza.
Students will present storyboards and garments depicting their creative process to a panel of judges, whose criteria for selection will be based on:
- Storyboard presentation (to show inspiration and level of research conducted)
- Concept for their designs
- Originality (to show authenticity in their thinking and creative direction)
- Final Garment (to show final design, execution and quality of the original idea and tailoring skills, as a physical demonstration from sketch to final product).
Designers like Craig Jacobs, Gert-Johan Coetzee, Christiaan, Terrence Bray, Gavin Rajah and David Tlale are part of the event.
