Tekkie Tax raises a massive R4,8-million
Where did the heart of the people lie in 2014?
The beneficiary organisations of the national Tekkie Tax Day announced the amount of money raised in their 2014 campaign with a massive ‘Tekkie Telebration’ at the Indaba Hotel in Fourways, Johannesburg.
Participants, donors and individuals who joined in the fun on May 30, 2014 raised R4,8-million for various welfare organisations in South Africa. This is a 114% growth on the 2013 campaign and brings the total amount raised with national Tekkie Tax Day to R7,2-million.
Child Welfare SA said, “Tekkie Tax is a great initiative to assist NGO’s to raise funds and market them.”
The event was joined by members of the media, participating companies, NGOs and the four business ambassadors of the project.
Sade Giliberti, a well known South African television presenter was the MC for the morning. Joining her on the stage was Gayle Rey who touched the audience’s heart when she told her life story of how her husband was left disabled after a polo accident 10 years ago.
Imbalie Beauty won the award for most stickers sold in Gauteng and Epilepsy SA Mpumalanga & Limpopo won the award for most stickers sold by an Non-governmental Organisation.
The proof of the success of the campaign was mirrored in the people that supported it. The beneficiaries would like to thank the media, each individual, celebrity, NGO and company that supported the Tekkie Tax campaign in 2014 by wearing a sticker and a pair of the campaign’s funky shoelaces on May 30. All proceeds have already been distributed to the beneficiary organisations.
And where did the heart of the people lie in 2014?
31 percent of the participating audience chose a C sticker, representing children, making this the most supported sector for the second year in a row!
Sadly, the sector receiving the lowest support was education and the beneficiaries of this sector are still looking for a person with the right heart and commitment to be their ambassador.
Charity Support Services received overwhelming feedback for organising such a seamless, no-risk fundraising campaign.
Annelise de Jager, the organiser of the campaign said, “When choosing your Tekkie Tax sticker, you know for sure that your donation will reach the beneficiary sector of your choice. I believe this is the reason why we have received such an overwhelming support from SA.”
The next Tekkie Tax Day will take place on May 29, 2015.
