MUST READ: Meera embraces her imagination through art
After matriculating from Ferrum High School, Meera Karson chose to pursue a BA degree in Creative Brand Communication, specialising in Multimedia Design.
Albert Einstein once said imagination was more important than knowledge.
His reasoning focused on what a major role imagination played in the world.
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.”
Meera Karsan lived by these words, and embraced her imagination through the world of art.
“I’ve been interested in art from a very young age, and in Grade 10, I selected art as a school subject.”
The class opened an entire new world to her in terms of creativity.
“Creativity is critical, because it helps a person think innovatively, which is important in this day and age.”
Meera said one only had to look at Google, Uber and Apple and their approach to technology, as well as the developments in the medical field to understand the importance of creativity.
“Think about how our everyday lives have been impacted by innovation. All of this would not have been possible if someone did not have a creative approach to problem solving. This proves the importance of the need for creativity in the world.”
After matriculating from Ferrum High School, she chose to pursue a BA degree in Creative Brand Communication, specialising in Multimedia Design, which she obtained cum laude at The Vega School in Johannesburg.
Through her studies, she was able to allow her creative juices to flourish.
“I have never liked being boxed in my thinking. Creativity gives me the freedom to think and create art without boundaries. I like that I’m constantly challenged, whereby there is always something new to explore. I always wonder with anticipation what the next day holds for me.”
“It was a great honour to have also received the Pencil Award for Multimedia Design,” she said.
The Pencil Award is given to the top achiever, whose work ethic, attitude and determination was evaluated throughout the year.
“It’s all been by God’s grace that I have achieved this. It affirms the passion I have for the creative industry and confirms I have taken the right career path.”
Meera said the award reflected the hard work and dedication she put into her studies.
“My university achievements helped me land a job in a top advertising agency; Ogilvy & Mather, Johannesburg.
While delighted about her achievements and the doors it has opened for her, Meera said none of it would have been possible without her support system.
“My parents, family, friends and mentors supported me greatly during my journey, and my achievements have been a great way to say thank you to all the kind-hearted souls who inspired me to achieve my dreams.”
“I have grown in the sense that I’ve become a natural lateral thinker.
“I’m constantly thinking about how to creatively solve problems, even in everyday situations. I look at the world differently, I’m more perceptive and proactive in trying to solve problems, and certainly have an optimistic outlook on life.”
Meera said she had learned valuable lessons over the years.
“Being a creative individual means you get to think up a lot of ideas, and to share your thoughts with other people.
This means I get a lot of feedback from them.”
While not all feedback was positive, Meera said even negative feedback had its value.
“Getting negative feedback has helped me grow a thick skin, and helped to push my creative thinking further in order to create better work.”
Following her graduation and landing a career in an advertising company, Meera said she had high hopes for the future.
“My goal is to build my creative career in the advertising industry.”
She believed the advertising industry had great potential to impact people’s perceptions and behaviours.
“I want to use this opportunity to create work that affects positive change, and in so doing, help solve problems people face on a daily basis in spheres such as rape, poverty and women empowerment,” she concluded.
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