IIE-Vega celebrates 25 years of shaping creatives and brand leaders
The IIE-Vega’s pioneering approach equips students with the tools to thrive in the digital era making it a powerhouse for talent in the integrated marketing communications industry.
Independent Institute of Education (IIE)-Vega, one of South Africa’s leading creative institutions, celebrated a major milestone of 25 years of cultivating brand and business leaders in an evolving digital world.
The institute has campuses around the country including in Bordeaux (Randburg), Cape Town, Durban, and Pretoria.
Read more: Vega students to participate in the annual Brand Challenge
Launched in 1999 by a group of visionary founders, Dr Carla Enslin, Gordon Cook, Greg Tregoning, and Christian Zimelka, IIE-Vega has continuously set the benchmark for innovative brand education, producing over 11 500 alumni, who now lead some of the country’s most influential companies and global brands.
Enslin, IIE-Vega’s academic head, explained that their focus has always been on creating leaders who can make meaningful connections and come up with solutions others may overlook.
“Our unique approach has allowed us to stay ahead of industry trends and produce graduates who are not just academically prepared, but industry ready.”
Also read: Local high school participates in Vega brand experience
Vega’s emphasis on real-world experience exemplifies its flagship Brand Challenge programme, where students collaborate with major brands such as Disney, ABSA, and SANParks to solve real marketing challenges. This positions the institution at the forefront of industry innovation.
Other initiatives, like Brand Activation, immerse second-year students in non-government organisations (NGO) work, encouraging them to create campaigns for organisations focused on social and environmental initiatives.
“These experiences give students a deeper understanding of real-world challenges and often ignite a passion for making a positive societal impact.”
In addition to these significant programmes, IIE-Vega regularly connects students with industry professionals through initiatives such as Industry Connect, Industry Night, and the annual Showcase.
“It fills us with immense pride and gratitude to mark 25 years of distinction and progress. Our commitment to pushing the boundaries of the relationship between strategy and creativity, coupled with the dedication of our extraordinary team, has been the foundation of our growth and success,” said Enslin, reflecting on the milestone.
She added that as the institute looks ahead to the next 25 years and it remains dedicated to delivering transformative education.
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