Estate agents operating in Pretoria east have been urged to familiarise themselves with the metro’s Outdoor Advertising By-law after renewed concerns over the placement of illegal advertising signs in residential suburbs.

Ward councillor Siobhan Muller has reminded property agencies that while legitimate property sale signage is permitted under certain conditions, advertising boards, promotional signs and large estate agent flags may not be erected throughout neighbourhoods in contravention of the law.

Muller said some estate agencies continue to disregard the regulations despite the by-law clearly outlining where, when, and how estate agent signs may be displayed.

“I would like to remind all estate agents to take note of the by-law on outdoor advertising. There are some who ignore these restrictions, and TMPD will take action,” said Muller.

She added that the regulations are intended to protect the character of residential areas and prevent visual clutter caused by excessive advertising.

“Signage advertising your company may not be placed all over our suburbs and large flags may never be installed. Please respect our residential areas.”

Muller also thanked estate agents who already comply with the regulation.

She added that normal sale signage for the sale of properties is allowed between 12:00 on Friday and 12:00 on Monday when there is an actual property on show.

The regulations she referred to are contained in the Tshwane Outdoor Advertising By-law, which was published in the Gauteng Provincial Gazette on June 26, 2024.

Chapter 4, Section 42 of the by-law specifically deals with real estate agent signs and sets out strict requirements regarding their content, size, number, placement and duration.

https://x.com/nasiphim/status/2042600624840114411?s=20

By-law enforcement: We are strengthening our fight against illegal signage and billboards. Today, we joined the city’s Outdoor Advertising Compliance Ambassadors who will be responsible for monitoring and removing illegal advertising across the city in coordination with the… https://t.co/lsNsDXDB6n pic.twitter.com/8kUyJ9vrlK

— Dr Nasiphi Moya (@nasiphim) April 10, 2026

According to the by-law, estate agent signs displayed at residential properties may only contain limited information, including the words ‘for sale’, ‘to let’ or ‘sold’, together with the agent’s name, contact number, website, QR code, registration number, and agency logo.

Any additional information requires the municipality’s consent.

The by-law further states that on residential properties, only one sign per estate agency is permitted, with a maximum of three signs allowed on a single property.

“Estate agent signs must not remain on residential properties for longer than three months and must be removed within 14 days after the sale or lease of the property has been concluded,” stated the by-law.

For properties that are advertised as being ‘on show’, the regulations stipulate that signs and bunting may only be erected on the property concerned.

https://x.com/henriettefroh/status/2061419106083995859?s=20

‼️Outdoor advertising is regulated through the application and enforcement of the Outdoor Advertising By-law and related policies.

The written consent of the City of Tshwane must be obtained before any sign is erected in the jurisdiction of the Municipality. This includes… pic.twitter.com/8jREobnFbF

— Henriette Frohlich (@henriettefroh) June 1, 2026

The by-law states that information relating to the show day may only be displayed for the duration of the event and must be removed before the end of the day.

The by-law also prohibits the widespread placement of company advertising throughout suburbs, a practice that has increasingly drawn complaints from residents concerned about visual pollution and the proliferation of oversized promotional flags along roads and at intersections.

Muller encouraged estate agencies to ensure they comply with the by-law and thanked those who continue to respect both the law and the communities in which they operate.

The TMPD was approached for comment, but had not replied by the time of publication.

https://x.com/nasiphim/status/2042610881477951858?s=20

The Outdoor Advertising Compliance Ambassadors will work to make Tshwane cleaner by intensifying the enforcement of the City’s by-laws relating to outdoor advertising. Portable outdoor advertising signs includes placards, banners which are often placed on fences and boundary… pic.twitter.com/lfT7w1AVnV

— Dr Nasiphi Moya (@nasiphim) April 10, 2026

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