Rising despite difficulty makes you strong for life’s challenges
By entering this year’s SPAR Women’s Virtual Challenge, participants will make a meaningful contribution to the lives of young girls.
Difficulty calls us to rise, and in that rising, we learn what we are capable of.
The theme the SPAR Women’s Virtual Challenge 2022 is built on the concept of rising despite difficulty, like a phoenix from the ashes, which the Virtual Challenge itself has done amidst a global pandemic.
In the middle of difficulty lies opportunity, and there is a plethora of opportunity for creativity amidst the current challenges that we face.
This year we anticipate rising again as the SPAR Women’s Virtual Challenge 2022, in celebration of a South African stalwart, accompanied by a powerful digital strategy and virtual challenge, to become the most inclusive challenge South Africa has seen.
Over the years, the challenge has brought women from all walks of life together, to make a difference in our communities and once again, this year will be no different, as we rise to the challenge as a nation, leaving no woman (or man) behind. While the challenge is still fully focused on women, we encourage women to bring their families, friends and animals, and welcome everyone, irrespective of gender, for this inclusive challenge.
Photo: Reg Caldecott
The SPAR Women’s Virtual Challenge is more than a race, it is a celebration of female camaraderie and is a social compact aimed at improving the lives of our fellow humans. Each year the Virtual Challenge adopts a charitable cause that addresses a broader societal issue.
By entering this year’s SPAR Women’s Virtual Challenge, participants will make a meaningful contribution to the lives of young girls. For every entry, a pack of sanitary pads will be donated to help keep a girl in school through the SPAR Petals Project. The Project advocates for a shame-free education for all young women, and through their contributions, participants will help these girls rise above their challenges.
“The SPAR Women’s Virtual Challenge has grown beyond the boundaries of racecourses or geographical areas. It is a movement that celebrates the resilience of women across the breadth and width of the country,” said Mike Prentice, SPAR Group Marketing Executive at the recent launch of the Challenge in Cape Town.
The Virtual Challenge also boasts a dedicated group of brand ambassadors who help spread the #IRise message and promote the causes that the race support. The list includes familiar fan favourites and some new ambassadors eager to get SA excited about the challenge.
For more information and to find out how to enter, visit www.sparvirtualchallenge.co.za. Entries are limited to 60 000 participants – enter now to avoid disappointment.
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