SABC closes deal at last minute to cover Springboks’ World Cup campaign, thanks to beer company sponsor
Millions of South Africans who do not have access to pay-TV will be able to follow all the action of the Springboks at this year's Rugby World Cup tournament in France, thanks to the intervention of a well-known sponsor with a long rugby commitment.
Millions of sport-loving South Africans will have a collective sigh of relief after The South African Breweries (SAB) through Mzansi’s national beer, Castle Lager, announced that, together with another corporate, it has inked a partnership with the South African Broadcasting Corporation (SABC) that will enable the public broadcaster to televise the key matches live during the 2023 Rugby World Cup.
“The opportunity to partner with our national broadcaster to provide access for all South Africans to the Rugby World Cup and foster national unity as we back the Boks was an easy decision to make,” said SAB’s Chief Executive Officer, Richard Rivett-Carnac.
He emphasized that SAB has a great heritage and history in sports sponsorships across various sporting codes.
“At a time where our country is facing many challenges, the Rugby World Cup provides us an opportunity to unite and be reminded of the very best of what it means to be proud South Africans,” Rivett-Carnac remarked.
A total of 16 matches will be broadcast live by the SABC, including the opening ceremony and opening match, all Pool B matches that the Springboks participate in, two quarter-final matches, one semi-final match, and the final and closing ceremony. All the Springbok matches in the tournament will be televised.
The matches will be televised live on SABC 2 television channel as well as key radio stations.
SAB’s timely investment to help secure the broadcasting rights of the 2023 Rugby World Cup matches, was finalised with the SABC on the eve of the commencement of rugby’s much-anticipated global showpiece which kicks off on Friday, 8 September 2023.
The partnership will ensure that all South Africans will have an opportunity to witness their national heroes as they look to conquer the world in the much-anticipated tournament.
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