Intriguing SANBS campaign seeks new blood donors
This World Blood Donor Day, the South African National Blood Service (SANBS) is once again taking part in the international 'Missing Type' campaign from Monday, 11 June to Monday, 18 June
POLOKWANE – According to the South African National Blood Service (SANBS), blood levels are currently at 3.4 days which means that blood is urgently needed .
The Missing Type campaign will run from 11 to 18 June and it asks organisations to remove the letters A, B and O (symbolising the ‘missing’ blood types with the same letters) from their logos or names for a week.
Since only 1% of South Africans donate blood regularly, SANBS hopes this disappearing of letters will get donors, especially new donors to donate.
World blood donor day falls on 14 June (today) and since schools are closing next week, SANBS blood supply will drop and there will be a spike in the demand for blood transfusions.
Corporates that have already signed up to participate include Outsurance (which will become (*utsur*nce) for the week, Famous Brands (F*m*us *r*nds), Varsity Cup (V*rsity Cup) and Lions (Li*ns).
To take part, donate blood and tweet your donor name and support message using the hashtag #MissingTypes and tag SANBS @theSANBS. No matter if you are a S_ndr_, J_mes or K_r___ (Karabo), you can make a difference in someones life.
maretha@nmgroup.co.za
Our #MissSA2018 donated blood today and made sure that she contributed to @theSANBS #MissingTypes blood drive.
Have you given blood this week? pic.twitter.com/15NmTldNC5
— Miss South Africa (@Official_MissSA) June 12, 2018
D_n_te bl__d t_d_y! Save lives by donating your type – A, B, AB or O blood during the @theSANBS National Blood Week (11 to 17 June) and get a free cup of Famous @Wimpy_SA Coffee! Don’t let there be #MissingTypes – donate today! pic.twitter.com/PqQsHaMhAU
— People Magazine 🇿🇦 SA (@People_SA) June 12, 2018
C*me Frid*y I will be d*n*ting *l**d f*r the third time *t @theSANBS Meg* city br*nch #MissingTypes pic.twitter.com/DjuYhSTGyQ
— Hlengiwe Khumalo💝 (@thandolvh) June 11, 2018
Fact: less than 1% of South Africans donate blood, yet 8 out of ten people may need a blood transfusion in their lives.
For the #missingtypes campaign, we’ve given our o and b to raise awareness for blood donation. Let’s help save lives, donate blood. pic.twitter.com/C4Uju0evsL
— Joe Public (@joepublicadv) June 11, 2018
