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Atrium Boutique Hotel launch marks milestone for women in tourism

The launch of Polokwane’s four-star Atrium Boutique Hotel is a boost for tourism, youth jobs and women’s empowerment in the sector.

POLOKWANE – In a vibrant celebration of Women’s Month, Joe and Jowey Mukwevho, owners of the newly launched Atrium Boutique Hotel situated at 28 Burger Street, officially unveiled their luxury four-star establishment last Wednesday.

@polokwanereview Polokwane’s tourism scene has a new jewel – the luxury four-star @atriumboutiquehotel in Burger Street. Owned by Joe and Jowey Mukwevho, this 100% black-owned, majority women-owned hotel was launched in celebration of Women’s Month, promising tourism growth, youth jobs, and a panoramic dining experience.#polokwane #Limpopo #tourism ♬ original sound – plkreview

The event was graced by dignitaries including Deputy Minister of Tourism Maggie Sotyu, MEC for Economic Development, Environment and Tourism Tshitereke Matibe and leaders from the National Empowerment Fund (NEF), Polokwane Municipality’s Member of the Mayoral Committee on community safety, Cllr Joosuf Pemma who was representing the Polokwane Mayor Cllr John Mpe, as well as Small Enterprise Development and Finance Agency (Sedfa).

Programme director Shonisani ‘Ashifa Shabba’ Muleya warmly welcomed guests, setting a positive tone for the occasion. The CEO of NEF, Mziwabantu Dayimani and Sedfa board member Patrick Makape highlighted the significance of strategic investments in local businesses.

Matibe congratulated the Mukwevhos for their visionary project, highlighting the hotel’s role in youth employment, tourism growth and regional economic development.

“Our Premier, Dr Phophi Ramathuba, is equally impressed by this initiative,” he added.

 

In her keynote address, Sotyu praised the Mukwevhos for their leadership and entrepreneurship. “Congratulations to the beautiful couple, particularly Jowey, as we celebrate Women’s Month. This project is a shining example of women’s empowerment in tourism,” she said, also commending the NEF and Sedfa for their support.

Jowey, holding a 60% stake and co-founder of the hotel, shared insights into their journey.

The hotel is 100% black-owned and majority women-owned, symbolising a major step toward gender equality and inclusive growth in the tourism sector.

Joe encouraged aspiring entrepreneurs, “If your business is well-prepared with the right documentation, funding is accessible through agencies like the ones that supported us – you don’t need connections, just readiness.”

Jowey emphasised the importance of youth empowerment, saying that many young people employed at the hotel have received on-the-job training.

“We believe anyone can succeed with determination and opportunity,” she said. Patrick Makape highlighted their R10m investment through the Tourism Transformation Fund (TTF), praising the commitment to inclusive ownership and transformation of the tourism industry.

The launch concluded with a networking luncheon featuring a three-course meal, a commemorative plaque unveiling, and a guided walk-about hotel tour led by the Mukwevhos.

The hotel also offers a restaurant that features a panoramic view. The family’s children – Dakalo, Khuliso and Tshilidzi – are actively involved in the hotel’s communications and operations, applying their studies to expand the family legacy.

For more information or bookings, contact reservations@atriumboutiquehotel.co.za
or phone 015 880 2930/ 079 961 6114

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Raeesa Sempe

Raeesa Sempe is a Caxton Award-winning Digital Editor with nine years’ experience in the industry. She holds a Bachelor’s Degree in Media Studies from the University of the Witwatersrand and started her journey as a community journalist for the Polokwane Review in 2015. She then became the online journalist for the Review in 2016 where she excelled in solidifying the Review’s digital footprint through Facebook lives, content creation and marketing campaigns. Raeesa then moved on to become the News Editor of the Bonus Review in 2019 and scooped up the Editorial Employee of the Year award in the same year. She is the current Digital Editor of the Polokwane Review-Observer, a position she takes pride in. Raeesa is married with one child and enjoys spending time with friends, listening to music and baking – when she has the time. “I still believe that if your aim is to change the world, journalism is a more immediate short-term weapon." – Tom Stoppard

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