POLOKWANE – Fashion designer Laurence ‘Livasto Mojalefa’ Maboko — owner and founder of Promote It Development and Projects (Promote It Agency) and PT College of Fashion — believes fashion shows are one of the most powerful tools for designer development, exposure and long-term brand success.

Maboko, who recently hosted the sixth Annual Limpopo Fashion Festival at Meropa Casino and Entertainment World, told Polokwane Observer that fashion shows offer designers much more than a platform to display clothing. They serve as a launchpad for marketing, media coverage, industry networking and personal growth.

“Fashion shows create significant visibility. They allow designers to communicate their vision and storytelling, and they build confidence through public exposure and professional feedback,” he said.

Fashion shows build confidence and industry readiness

According to Maboko, presenting work on the runway helps designers gain confidence by showcasing their creations to large audiences and learning to handle pressure, deadlines and public scrutiny.

“The experience allows designers to receive immediate feedback from professionals and peers, which helps them gauge their progress and assess their work in real time,” he said.

He added that the runway environment teaches discipline, time management and attention to detail — all essential skills for turning a creative passion into a sustainable brand.

A platform that pushes creativity and growth

Maboko believes that stepping into the world of fashion shows pushes designers beyond the comfort of their studios.

“Fashion shows encourage creativity. They inspire designers to push boundaries and present their work outside their usual working environment,” he said.

He explained that each runway collection reflects a designer’s evolution, craftsmanship and ability to overcome both logistical and creative challenges.

“I was highly impressed with the designers’ work at my recent fashion festival. Limpopo has great and often hidden talent, and events like these bring it to the surface.”

Encouraging Limpopo designers to take the stage

Maboko urged emerging and established designers alike to participate in as many fashion shows as possible.
“Do not be shy. Be part of every fashion show you hear about or see advertised. Aim for your clothing line or brand to trend not just provincially, nationwide or worldwide, but universal.”

He believes Limpopo’s fashion industry has the potential to grow into a national powerhouse — but only if designers step forward, collaborate and take advantage of the platforms available.