LettersOpinion

Start small and grow your business as big as you can grow it

Never turn down a job because you think it’s too small, as you never know where that can lead to. So often you hear people saying that they are looking for jobs and find they are using the wrong approach to finding a job. People look at money first and what they can do after. …

Never turn down a job because you think it’s too small, as you never know where that can lead to.

So often you hear people saying that they are looking for jobs and find they are using the wrong approach to finding a job. People look at money first and what they can do after.

The world we live in has changed and many people are only interested in instant gratification. People want to plant a seed today and get a fully grown tree tomorrow. People expect to register a company and make over R100 000 per month from the first month of operation.

We are failing to get the basics right. Somebody once said in today’s world, simplicity is now made to seem complicated. We are discouraged to think on our own and to believe that life is complicated, that we only need experts to guide us in the right direction. This is a brutal lie.

We have given other people the right to dictate what we can and cannot do by allowing them access through the media. The majority of our people follow the advice provided by these mediums. For almost everything, there is an expert and no expert comes at a cheap price.

I am not saying that expert services will not come handy, but be careful where you are looking for help. Verify the results before committing yourself.

I had the privilege of meeting quite a number of individuals who have really started low and are now big “guns” in their respective fields. Unfortunately people do not want to start small.

One of the key things I learned in these interviews was their secrets to success: you need to do the best you possibly can in whatever job you do despite how small it might seem. You will grow from there.

In a recent study conducted on South African business people, over 75% of them did not have a five year plan for their businesses. This is why there are such shocking statistics for new businesses failing in their early stages of operation.

Start small and grow as big as you can.

Kholo Pholafudi is the Author of The Psychology, Science & Art of Turning Contacts Into Connections.

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