Great package and top performance

The all-new Toyota Prius, now in its fourth generation, redefines expectations from hybrids by sporting a ground-breaking style and setting new standards in fun-to-drive dynamics.
The Prius went on sale internationally in 1997 as the world’s first mass-produced hybrid passenger vehicle. By offering outstanding environmental performance in an affordable package, it changed perceptions and helped raise the status of alternative energy vehicles from niche products to game-changers.
As of 31 July, the Prius sales exceeded 3,5 million vehicles across approximately 80 countries and regions.
The South African introduction of the Prius started in 2005 in its second generation guise and established itself as the first hybrid vehicle on the local market. The third generation model introduced more progressive styling in 2009, along with a larger capacity 1.8 litre engine.
As the first global vehicle to use the Toyota New Global Architecture, the new Prius has a completely new, more rigid platform which, combined with a low centre of gravity and a new front and rear suspension, offer a more fun, refined drive.
The new Prius will go on sale in Japan at the end of 2015, and is subsequently scheduled for successive launches around the world. The South African introduction is currently being considered.
The new model inherits the nameplate’s signature triangular silhouette which, combined with a low centre of gravity, results in its angular design.
The top of the roof has been lowered by 20 mm and moved forward, while the engine hood has also been lowered to create a stylish outline. All improvements have been achieved with no sacrifice to interior space.
The use of new headlamps minimises the Prius’ frontal area and, at the same time, provides a striking lighting display which helps define the vehicle’s distinctive character. The bold and rear combination lamps express the distinctive lines of the Prius from the rear spoiler to the trailing edges of the sides.
The Prius’ interior adopts advanced technology complemented by features that are functional, fun and have high visual impact.
The new Prius is 60 mm longer, 15 mm wider and 20 mm lower than the previous model, providing much more road presence while also delivering more occupant and luggage room.
The new front suspension and rear double wishbone suspension gives the new Prius a greater connection to the road, providing greater control and feedback in all driving conditions.
Improvements to chassis rigidity mean that the Prius is noticeably more responsive in corners. Whether meandering up a mountain pass or exploring the urban jungle, the new Prius’ handling is taken to an all-new level while maintaining excellent occupant comfort.