Brand South Africa kicks off its active citizenship initiative ‘Play Your Part Ignite’
Students don't only have mentorship opportunities available, but there are cash prizes to be won.
Brand South Africa’s active citizenship initiative, ‘Play Your Part’, prepares to give students the resources required to become budding entrepreneurs.
Play Your Part Ignite hosted its inaugural masterclass at The Capital Melrose, on 30 June with aims to expand the activations to other provinces over the second half of the year.
Brand SA’s assistant brand manager Masego Moisane said the Ignite masterclass was aimed at finessing students’ approach to business, assisting them in forming their business ideas and effective pitching.
“The end goal of the campaign is to fuel entrepreneurial spirit in the country, providing students with the resources and confidence needed to consider starting a business.”
According to the media release, not only are there potential mentorship opportunities available, but there is also R25 000 in prizes to be won at each masterclass. Cash prizes will be divided at the behest of the judges and the Play Your Part committee, based on the prospects and potential of the business ideas pitched by the students.
The three winners of the masterclass were Kgaogelo Mathekga who won R5 500; Shurldrae Rosen won R8 000 and Xabiso Lombo won
R3 500.
Moisane added, “The programme is intentionally practical and proactive, whereby students are briefed on how to present their business idea. A handful are selected to pitch their idea to a panel of esteemed judges, including members of the Johannesburg Stock Exchange and other influential small, medium and micro enterprise CEOs.”
The brand manager further stated South Africa’s economy was reliant on the business potential of the youth, hence the Play Your Part Ignite launched in Youth Month. “But it is also up to professionals and businesses to mentor and nurture our future leaders of industry.
“The format also allows students to engage with business people who they would ordinarily never cross paths with.”
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