Smile Foundation celebrates 25 years back where it all began
A special Smile Week at Charlotte Maxeke Johannesburg Academic Hospital marks 25 years of changing children’s lives for the Smile Foundation.
Charlotte Maxeke Johannesburg Academic Hospital is filled with smiles this week as the Smile Foundation celebrates 25 years of giving hope to children through reconstructive surgery.
From July 14 to 18, the hospital is hosting Smile Week, offering 14 life-changing procedures to young patients in need. This week is especially meaningful, as the very first Smile surgery took place at the hospital 25 years ago.
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Marc Lubner, co-founder of the Smile Foundation, reflected on the milestone during a media day held on July 15. “We are proud to return to where it all started. This journey has always been about care, dignity, and creating a country future generations will want to live in.”
The foundation partners with hospitals to provide theatre time and aftercare for children, relying on trust and compassion, not cost.
Long-time partner, Vodacom, has played a key role since 2007. Managing director Ridwaan Soomra shared: “We believe in using technology to support social transformation. Together with the Smile Foundation, we are helping to build a better future.”
The week is not just about surgeries; it is about stories, partnerships, and a shared commitment to making South Africa smile.
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