The G20 audiovisual advert highlights solidarity, equality, and sustainability
The G20 is guided by pillars, including national interest and the African agenda.
To emphasise South Africa’s G20 values, which are woven into our story, brought to life by solidarity, equality and sustainability, Brand South Africa, on July 3, launched an audiovisual advert to mark the beginning of a significant journey; one that offers a historic platform to influence global dialogue.
Read more: G20 audiovisual advert launch marks the beginning of a significant journey
The G20 is an international forum of both developing and developed countries, which seeks to find solutions to global economic and financial issues. The G20 does not have a permanent secretariat or staff. Instead, the G20 presidency rotates annually among the members.
South Africa is the G20 president from December 1, 2024, until December 30, 2025.
Speaking at Circa Gallery, Deputy Minister in the Presidency Kenny Morolong explained that the G20 being hosted in South Africa in December brought an important opportunity to showcase strength and resilience, which permeated through public and private partnerships. “We will be hosting approximately 130 working group meetings and 23 meetings at a ministerial level. The year-long deliberations, which began last year, will culminate in the G20 leaders’ summit in December. Our participation in the G20 is guided by pillars, which include national interest, African agenda, and multilateralism.”
Brand South Africa’s CEO Neville Matjie said the launch of the audiovisual advert marked a significant leadership journey, one that offered a historic platform to influence global dialogue, inclusive development, sustainable partnerships, and shared prosperity. “[President Cyril Ramaphosa] has been clear that the G20 is not only about South Africa; it’s about the importance of showcasing the opportunities, benefits, and the importance of our African continent. As South Africa confidently steps into this role, we do so under intense attention, and we recognise that external narratives don’t always reflect the full picture of our nation’s resilience, capability, and ambition.”
Follow us on our Whatsapp channel, Facebook, X, Instagram, and TikTok for the latest updates and inspiration! Have a story idea? We’d love to hear from you – join our WhatsApp group and share your thoughts!
