Hyde Park-based NGO, Smile Foundation, is excited to launch its boldest and brightest campaign yet, Socks for Smiles, an initiative aimed at raising R2.5m to fund 100 life-changing reconstructive surgeries for children across South Africa.

With the purchase of a R20 Socks for Smiles sticker, South Africans are encouraged to step out in their funkiest, brightest, and most joyful socks on September 19, whether at school, at work, or out in their community.

Read more: Smile Foundation urges South Africans to step out in style for Socks for Smiles campaign

Every sticker bought is a step closer to helping a child smile again.

The campaign is made possible with the generous support of Dis-Chem, Baby City and Cape Union Mart, where the public can purchase their stickers in-store nationwide.
Stickers are available online at www.smilefoundationsa.org.

Loyiso Bala, Smile Foundation ambassador and campaign advocate, said, “We wanted to create something fun, simple, and accessible but still powerful in its purpose. Socks for Smiles is a reminder that even the smallest act can have a life-changing impact.”

Miss World South Africa and Smile Foundation ambassador, Zoalize Jansen van Rensburg, said the initiative was more than a fundraiser but a movement.

“It’s about showing up, standing together, and helping children step into their futures with confidence.”

Follow us on our Whatsapp channel, Facebook, X, Instagram and TikTok for the latest updates and inspiration!