Metropolitan Collective Shapers launches to empower youth entrepreneurs in agriculture and logistics
Young innovators, business leaders, and changemakers gathered in Melrose for the national launch of Metropolitan Collective Shapers, a programme tackling youth unemployment through entrepreneurship in agriculture and logistics.
The Venue in Melrose buzzed with energy as the Metropolitan Collective Shapers programme officially launched its fourth season on September 26, setting its sights firmly on empowering youth entrepreneurs in agriculture and logistics.
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With unemployment among young South Africans still alarmingly high, the event brought together a diverse group of voices to explore how entrepreneurship can open pathways to jobs, growth, and food security. MC Dan Moyane reminded the audience that the programme is ‘about building not just businesses, but also communities, confidence, and futures’.
Since its inception in 2021, the initiative has nurtured young entrepreneurs across the country. Now, in 2025, its focus on agriculture and logistics couldn’t be more timely. Recent figures show South Africa lost billions in potential exports due to crumbling infrastructure, while nearly a third of fresh produce spoiled before reaching consumers. Yet within these challenges lies an immense opportunity for a new generation of entrepreneurs.
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Panellists, including agricultural economist Dr Sifiso Ntombela, psychologist Dr Antoinette Basson, and entrepreneurship expert Chimene Chetty, stressed that young people need more than ideas – they need practical support, networks, and an ecosystem that allows them to thrive. Chetty spoke of the importance of creating programmes that are intentional and regionally relevant, while also tackling big-picture issues such as ethical business practices, mentorship, and even the mental health of entrepreneurs.
The message of the evening was clear: when young people are equipped with the right tools and belief in their potential, they can transform South Africa’s toughest challenges into opportunities that feed communities, create jobs, and reshape the economy.
The launch was more than a celebration of a new season – it was a call to action, reminding all in attendance that progress is a collective effort.
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